Use Promo Code Content Blocks

Add a Promo Code content block to your campaign to promote special offers and increase orders at your store. Drag and drop the block into your email campaign, and choose the promo code you want to share with your contacts.

In this article, you’ll learn how to use the Promo Code content block.

Before You Start

  • The Promo Code content block is currently available to users who connect MailChimp for Shopify and MailChimp for BigCommerce.
  • The promo block pulls in existing Shopify discount codes and BigCommerce coupon codes. If you don't have a code available, youll need to create one in your store. Find out how to create codes in Shopify and BigCommerce.
  • This article explains how to add a Promo Code content block to a basic drag-and-drop template or campaign. If you have a custom-coded template, use our Promo Code merge tag to include a promo code in your campaign.

About Promo Code Content Blocks

The Promo Code content block makes it easy to advertise discounts and seasonal sales to your contacts. After you add the block to a campaign, you can quickly pick a promo code, and style it to match your brand.

We pull your Shopify discount codes directly from your store, and automatically remove inactive and expired ones from the list, so you don’t have to worry about accidentally choosing an old code.

Each block only supports a single code, but you can add any number of promo blocks to your campaign.

Insert a Promo Code Content Block

To insert a Promo Code content block, follow these steps.

  1. Navigate to the Design step of the Campaign Builder.
  2. Click and drag the Promo Code content block into your campaign layout.
  3. In the Content tab, toggle the Description slider to the green checkmark to include a promo code description.
    Cursor toggles the slider to the green checkmark.
    If this option is turned on, we’ll display a default description that you can edit if needed
  4. Click the Promo code drop-menu to choose from the 10 most recent promo codes in your store. To find more, type a promo code in the search bar.

    If you don’t see the active promo codes for your store, click Refresh promo codes to retrieve codes you recently created.
  5. Toggle the Expiration date slider to the green checkmark to display the code’s expiration date.

    If your code doesn't have an expiration date and this option is turned on, the block will display "No expiration date."
  6. Toggle the Button slider to the green checkmark to include a call-to-action button.
  7. Click Save & Close.

 

Configure Button Settings

To help your customers make a purchase with a promo code, customize the call-to-action button in your promo block.

To include and configure a button in your promo block, follow these steps.

  1. Navigate to the Design step of the Campaign Builder.
  2. In your campaign layout, click the Promo Code content block you want to work with.
  3. Toggle the Button slider to the green checkmark.
  4. Type the label for your button in the Button Text field.
  5. Type the URL you want your button to link to in the Shop address (URL) field.
    Cursor toggles the slider to the green checkmark.
    By default, the button will link to your store URL.
  6. Click Save & Close.

Style a Promo Code Content Block

After you insert your Promo Code content block, you can edit its design to match your store's style and branding.

To style your promo block, follow these steps.

  1. Navigate to the Design step of the Campaign Builder.
  2. In your campaign layout, click the Promo Code content block you want to work with.
  3. In the Settings tab, choose your content alignment preferences and button width.
  4. In the Style tab, you can add a background image to your block and set your background and font styles, text alignment, spacing, and button styles.
  5. Check the box next to Apply to all existing Promo Code blocks to apply the settings to any other promo blocks in your campaign.
  6. Click Save & Close.

View Promo Code Data

View your campaign reports to find out how much money you earned in a specific email campaign that included promo codes. Your report will show total orders, average order revenue, total number of promo codes redeemed, and total campaign revenue.

To get a more detailed breakdown of promo code data, click the E-commerce tab of the campaign report to view Order Activity. Here, you’ll see promo code conversion rate, expiration date, total revenue generated using promo codes, and a list of subscriber purchases that used promo codes.

View Revenue from Email Campaigns

About Email Campaign Reports

 

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