Add a Link in a Campaign

Create a Link

1. Navigate to the Design step of the Campaign Builder, and click a text content block to edit it.
2. Add the text you want to link and highlight it.
3. Click the Link icon in the toolbar.
   
4. In the Insert/Edit Link popup modal, select the Web Address link type from the drop-down menu, and type your link in the Web Address (URL) field.
   
5. Click Insert.

The editor also supports keyboard shortcuts to add links. Highlight your link text and use CMD+K or CMD+L (Mac) or CTRL+K or or CTRL+L (PC) to create a new link.

Types of Links

Links can direct your subscribers to a few different locations or options. Use the drop-down menu in the Insert/Edit Link modal to choose what you want to link in your campaign.

• Web Address
  Create a link to any website. The URL must be an absolute link that contains http://. To link text with a phone number, type tel:yournumber into the Web Address (URL) field. Linked numbers may not work on every phone, so test your campaign before you send.
• Email Address
  Create a mailto: link that allows you to set an email address to receive responses when subscribers click the link. Fill in the Message Subject and  Message Body fields so the subject line and email body are automatically filled in when someone clicks the link to send an email.
• Anchor Link
  Use anchor links to create a table of contents in your campaign.
• File
  Any files uploaded to MailChimp can be linked to in a campaign to allow subscribers to download them.
• Merge Tag
  You can also use merge tags to create a link. When you set up your link, type or paste the merge tag into the Web Address (URL) field rather than a URL. When you create links such as the Forward to a Friend option, use the *|FORWARD|* merge tag to automatically create a link to that form.
  
• Button
  To add a button instead of text or image link, use the Button Content Block.

Style Links

When you create a MailChimp campaign, use the toolbar in the editing pane to apply styles to your links, such as underlining or text color. Font styles can also be set individually for each section of a campaign.

In the Insert/Edit Link modal, click the Advanced Options drop-down link to set additional styling and behavior for your links. You can add a Title Attribute, set the CSS Class, and set the link to Open in a new window.

The Title Attribute displays text when a recipient hovers over a link. The CSS Class allows you to define a class for the link, which requires that you add a CSS style section either to the template code or within the source code for a Text or Code content block.

After you add the additional options, click the Insert button to apply the changes.