Add a “Read More” Link

This feature requires Author user level or higher.

There are a couple of ways to create a Read More link in your MailChimp campaigns. You can link to the full, archived version of your campaign, and use conditional merge tags to display the additional content.

Below, you'll learn how add a single Read More link using either the Drag and Drop Editor or working in your source code, as well as how to add multiple Read More links using anchors.

Link to Campaign Archive From Your Source Code

If you're more comfortable working with the underlying code of a MailChimp campaign, you can add the  Read More link directly in the HTML.

  1. On the Design step of the Campaign Builder, click the pencil icon for the text block you want to add the read more link to.

    Pencil icon

  2. Type or paste the introduction, or teaser, paragraph that you want to appear in your email.
  3. Click the Source < > button in the toolbar.

    Source code button

  4. Paste the following code into the source, where the Read More link should appear.
    *|IFNOT:ARCHIVE_PAGE|*
    
    <a href="*|ARCHIVE|*">Read More</a>
    
    *|END:IF|*
    
  5. Click the < > button to return to the visual editor.
  6. Add the *|IF:ARCHIVE_PAGE|* merge tag just before the content that your subscribers will see after they click the Read More link.
  7. Once you're finished adding the content, add the *|END:IF|* merge tag after the content to close the conditional statement.
  8. Click Save & Close.

Always preview and test your campaign before you send to your subscribers.

  1. Navigate to the Design step of the Campaign Builder.
  2. Click the Pencil icon for the text block you want to add the read more link to.

    Pencil icon

  3. Type or paste the introduction, or teaser, paragraph you want to appear in your email.
  4. At the end of your content, click the Anchor button in the Editor toolbar to add the anchor.

    Anchor link icon

  5. Name the anchor in the Anchor Properties box and click OK. In order to function properly, anchor names can't include any spaces or special characters. Make sure to give the anchor link for each content section a unique name so subscribers aren't accidentally sent to the same place in the archive page.

    Anchor Properties box

  6. Set up your Read More text by adding this code to your content.
    *|IFNOT:ARCHIVE_PAGE|*
    
      Read More
    
    *|END:IF|*
    
  7. Highlight the Read More link and click on the Link icon on the toolbar.
  8. In the Insert/Edit Link box, type the archive merge tag, a # sign, and the name you gave your anchor.
    *|ARCHIVE|*#JulyAlumniNews

    Insert/Edit Link

  9. Click Insert to create the link.
  10. Add the *|IF:ARCHIVE_PAGE|* merge tag before the content that your subscribers will see after they click the Read More link.
  11. Add the *|END:IF|* merge tag after the content to close the conditional statement.

Repeat these steps for every article you want to have a Read More link. Always preview and test your campaign before you send to your subscribers.

 

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