Our *|ARCHIVE|* merge tag automatically generates a link to the online version of your MailChimp campaign. Subscribers can click this link to view your campaign directly in their web browsers. This is helpful for subscribers who can't view the HTML version of your campaigns or download images in their email programs. Below you'll learn how to add the *|ARCHIVE|* merge tag to your MailChimp campaigns.

In this article:

  1. Navigate to the Design step of the Campaign Builder.
  2. Click a text content block to edit it.
    Campaign builder pencil icon
  3. Add the text you want to link, such as View this email in your Browser, and highlight it.
  4. Click the link button in the toolbar.
    Link text button
  5. Type or paste the *|ARCHIVE|* merge tag into the Web Address (URL) field.
    Link modal
  6. Click the Insert button to save the link.
  7. Click the Save & Close button in the content editor to save all changes.

  1. In the content editor click the < > button to view the source code.
    Source code button
  2. Add the following code where you want your archive link to appear:
    <a href="*|ARCHIVE|*">View it in your browser.</a>
  3. Click the < > button to return to the visual editor to review the design.
  4. Click Save & Close when you're done.

If you've custom-coded a template or campaign, you can also add an archive link to your own HTML. Copy and paste the following code wherever you'd like the link to appear:

<a href="*|ARCHIVE|*">View it in your browser.</a>

When editing a plain-text campaign, type the merge tag in as regular text. We'll populate the link automatically once your campaign sends. Here's an example:

Email not displaying correctly? View it in your browser: *|ARCHIVE|*


  • You can use our conditional merge tags to hide or otherwise limit the information that appears on your campaign archives.
  • If you're not interested in making the archive of your campaign easily accessible for your subscribers, you can remove the link from your campaign entirely or turn off the campaign archive altogether.

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