Our *|UPDATE_PROFILE|* merge tag automatically generates a link to your list's Update Profile Form. When your subscribers click this link, they can update their subscription preferences directly in their web browsers.

Below, you'll learn how to add our *|UPDATE_PROFILE|* merge tag to your MailChimp campaigns.

In this article:

  1. Navigate to the Design step of the Campaign Builder.
  2. Click the text content block you want to edit.
    Pencil icon edit
  3. Add the text you want to link, such as Update Profile, and highlight it.
  4. Click the link button in the toolbar.
    Link text to add update profile link
  5. Type or paste the *|UPDATE_PROFILE|* merge tag into the Web Address (URL) field.
    Link text with update profile merge tag.
  6. Click the Insert button.
  7. Click the Save & Close.

Add to Source Code

  1. Navigate to the Design step of the Campaign Builder.
  2. Click the text content block you want to edit.
  3. Click the < > Source icon in the toolbar.

    Source code button

  4. Add the following code where you want your Update Profile link to appear.
    <a href="*|UPDATE_PROFILE|*">Update Profile</a>
  5. Click the < >  Source icon to return to the visual editor to review the design.
  6. Click Save & Close.

Add to Custom Code

If you've custom-coded a template or campaign, you can add an Update Profile link to your own HTML. Type the following code wherever you'd like the link to appear.

<a href="*|UPDATE_PROFILE|*">Update Profile</a>

Add to Plain-Text Campaign

When you edit your Plain-Text Campaign, type the merge tag in as regular text. We'll populate the link automatically once your campaign sends. Here's an example:

Update Profile: *|UPDATE_PROFILE|*


The Update Profile link is unique to each subscriber and campaign. For this reason, the *|UPDATE_PROFILE|* merge tag only works after a campaign is sent to your list.

Subscribers can update their profile, even if they do not have a campaign with the Update Profile link.

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