When you create a campaign in MailChimp, you can Name your campaign, provide a From name, Email subject, and From email address, and Personalize the "To:" field on the Setup step of the Campaign Builder. This information is unique to each campaign and can be changed or edited for every send.

In this article:

Set info in the Campaign Builder

  1. Navigate to the Campaigns page.
  2. Click the Create A Campaign button in the top right corner to create a Regular Ol' Campaign.
  3. Move through the Campaign Builder to the Setup step.
  4. Set the Email subject, From name, and From email address for this campaign.

Set info in List name and defaults

You also have the option to set up defaults at the list level that will auto-populate for any new campaigns created for that specific list. Follow the steps below to set up those defaults.

  1. Navigate to the Lists page.
  2. Click the drop-down menu to the right of the Stats button and select Settings.
  3. Choose the List name & defaults option.
  4. Edit the New campaign defaults fields and click the Save button to store your changes.

Tips for setting up the Campaign Information

Name your campaign

The information entered into the Name your campaign field is what will display on the Campaigns dashboard in your account. This information is only visible to account holders, subscribers will not see the name of a campaign.

If your campaign is still in draft status it can be renamed on the Setup step of the Campaign Builder. Once a campaign has been sent to a list it cannot be renamed or edited.

From name

In some cases we've seen the receiving email client over-riding the information you've set up for the From name in your MailChimp account. This can happen when the address that is listed as the From email address is stored in your contacts or address book in your email client under a different name. While after several days or so the From name will revert back to the defaults you've set up, it's just best to keep the information in mind.

Email subject

The best email subject lines are short, descriptive and provide the reader with a reason to explore your message further. Trying to stand out in the inbox, by using splashy or cheesy phrases, will invariably result in your email being ignored. For some help on crafting an effective email subject line take a look at this article where we walk you through how to use the Subject Line Researcher. It's kind of like Google's Keyword Tool, but for email marketing. And it's free for all MailChimp users!

From email address

You can set a unique From email address for each campaign you create, as well as your list's confirmation and welcome emails. When setting the From email address for your campaigns and list emails, be sure that you or someone in your organization has access to this email's inbox. You'll receive automated replies, out of office messages, and subscriber replies at this designated address. We've seen some users set up a dedicated email address just for their email campaigns to avoid overflowing their personal inbox. If you'd like to track replies in your MailChimp account and allow other account users to receive notifications when subscribers reply to campaigns, check out our conversation tracking feature.

All campaigns sent through our system will be sent from our MailChimp servers, but will look like they're coming directly from you or your company.

Personalize the "To:" field

When you send an email campaign to someone, you should address it to their name, if you have it in your database, instead of just their email address. Spam filters are less likely to block you, if you know the recipient's name. Use our merge tags to auto populate the "To:" field with your subscribers first names.

If you don't have name information for all of the recipients on your list, we recommend either not personalizing this field or setting up a predefined value that will display in place of missing information. Some email programs will be unable to render your campaign properly and will mangle your content if there's nothing for it to render in the To: field.


Since content can appear differently in various email clients and programs, you may want to avoid certain characters like quotation marks, the @ symbol, or the < and > signs in the subject line of your campaigns. If you want to use special characters or symbols, use MailChimp's Inbox Inspector to see how your subject line looks in several inboxes before you send.

Was this article helpful?
What can we do to improve your experience with articles like this?
Thanks for submitting your feedback!
At this time, we are unable to reply to any responses, but we'll use this information to keep the site up-to-date.
Sorry, we were unable to submit your feedback. Please try again later. Thank you for your patience.

Related Articles