When you create a campaign in MailChimp, you can Name your campaign, provide a From name, Email subject, and From email address, and Personalize the "To:" field on the Setup step of the Campaign Builder. This information is unique to each campaign and can be changed or edited for every send.

In this article:

Set Information in the Campaign Builder

  1. Navigate to the Campaigns page.
  2. Click the Create A Campaign button in the upper-right corner to create a Regular Ol' Campaign.
  3. Navigate to the Setup step.
  4. Input the Email subject, From name, and From email address for this campaign.

Note

If you use a free email service for the address you provide in the From email address field, a warning may appear that recommends registering for a domain. The DMARC authentication policies for certain free email services like AOL and Yahoo can affect the deliverability of emails sent by MailChimp, so we encourage you to register a domain name.  You can choose your own domain name service or take advantage of the Google Domain invitation offered to MailChimp users.

Set Information in List Name and Defaults

To save time, create default campaign information for each of your lists.

  1. Navigate to the Lists page.
  2. Click the drop-down menu to the right of the Stats button and select Settings.
    Click Settings for the list drop-down menu.
  3. Choose the List name & defaults option.
  4. Edit the New campaign defaults fields and click the Save button to store your changes.

Note

If you use a free email service for the address you provide in the From email address field, a warning may appear that recommends registering for a domain. The DMARC authentication policies for certain free email services like AOL and Yahoo can affect the deliverability of emails sent by MailChimp, so we encourage you to register a domain name.  You can choose your own domain name service or take advantage of the Google Domain invitation offered to MailChimp users.

Tips for Campaign Information

Name Your Campaign

The information entered into the Name your campaign field is what will display on the Campaigns dashboard in your account. This information is only visible to account holders, and subscribers will not see the name of a campaign.

If your campaign is still in draft status, it can be renamed on the Setup step of the Campaign Builder. Once a campaign has been sent to a list, it can't be renamed or edited.

From name

Receiving email clients can override what you set as your  From name. This can happen when the address that is listed as the From email address is stored in your email client's contacts or address book under a different name. After several days, the From name will revert back to the defaults you set up.

Email subject

The best email subject lines are short, descriptive, and provide the reader with a reason to explore your message further.

Since content can appear differently in various email clients and programs, avoid certain characters like quotation marks, the @ symbol, or the & signs in the subject line of your campaigns. If you want to use special characters or symbols, use MailChimp's Inbox Inspector to see how your subject line looks in several inboxes before you send.

From email address

You can set a unique From email address for each campaign you create and your list's confirmation and welcome emails. When you set the From email address for your campaigns and list emails, be sure that you or someone in your organization has access to this email's inbox. You'll receive automated replies, out-of-office messages, and subscriber replies at this designated address. If you're concerned about the volume of emails you may receive, set up a dedicated email address just for your email campaigns to avoid overflowing your personal inbox.

If you'd like to track replies in your MailChimp account and allow other account users to receive notifications when subscribers reply to campaigns, check out our Conversations feature.

Personalize the "To:" field

When you send an email campaign to someone, you should address it to their name, if you have it in your database, instead of just their email address. Spam filters are less likely to block you if you know the recipient's name. Use our merge tags to auto-populate the "To:" field with your subscribers first names.

If you don't have name information for all of the recipients on your list, we recommend that you don't personalize this field or that you set up a default value that will display in place of missing information. Some email programs are unable to render your campaign properly if there isn't a value in the To: field.

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