Use our translation merge tags powered by Google Translate to provide translated versions of your campaign content to your subscribers. Below, you’ll learn two different ways to translate your campaign.

In this article:

Use one merge tag to create a column of clickable translate links that allows your subscribers to view your campaign in their preferred language. Follow the steps below to generate Google Translate links within your campaign:

  1. Navigate to the Design step of the Campaign Builder.
  2. Select or insert a text-type content block where you’d like your links to appear. We recommend using a left or right sidebar template since there are quite a few links.
  3. In the content editor for your new block, insert the following translation merge tag:
  4. Replace the XX portion of the tag with the language code that your original content was written in. For example, the en value in the merge tag below will tell Google Translate that the content is being translated from the English language:
  5. Click Save & Close to save your content.  To preview your translation links, click Preview and Test in the top-right corner of the screen and select Enter Preview Mode from the drop-down menu.

    From Preview mode, you should see your list of translation links generated by the merge tag.

Source language codes

Below is a full list of all the supported languages and their language codes.

  • English = en
  • Arabic = ar
  • Afrikaans = af
  • Belarusian = be
  • Bulgarian = bg
  • Catalan = ca
  • Chinese = zh
  • Croatian = hr
  • Czech = cs
  • Danish = da
  • Dutch = nl
  • Estonian = et
  • Farsi = fa
  • Finnish = fi
  • French (France) = fr
  • French (Canada) = fr_CA
  • German = de Greek = el
  • Hebrew = he Hindi = hi
  • Hungarian = hu
  • Icelandic = is
  • Indonesian = id
  • Irish = ga
  • Italian = it
  • Japanese = ja
  • Khmer = km
  • Korean = ko
  • Latvian = lv
  • Lithuanian = lt
  • Maltese = mt
  • Malay = ms
  • Macedonian = mk
  • Norwegian = no
  • Polish = pl
  • Portuguese (Brazil) = pt
  • Portuguese (Portugal) = pt_PT
  • Romanian = ro
  • Russian = ru
  • Serbian = sr
  • Slovak = sk
  • Slovenian = sl
  • Spanish (Mexico) = es
  • Spanish (Spain) = es_ES
  • Swahili = sw
  • Swedish = sv
  • Tamil = ta
  • Thai = th
  • Turkish = tr
  • Ukrainian = uk
  • Vietnamese = vi

Translate content for individual subscribers

If you have language information for your subscribers stored in your list, you can use it to display content in their preferred language automatically using conditional merge tags. Using conditional merge tags allows you to create dynamic content using IF and IF ELSE logic conditions.

To use conditional merge tags to translate your content based on subscriber language information, navigate to the Design step of the Campaign Builder. For each piece of content you want translated, you need to provide the translated content and use the appropriate opening and closing conditional tags. Be sure to use the full language name as it appears in your list field and not the abbreviated language code when specifying the IF language condition. For example, to translate a piece of content into either Spanish or English, your tag set might look something like this:


Translate content for your readers.



Traducir el contenido para sus lectores.


When the campaign is sent to your list, we'll display the content for each individual in the subscriber's preferred language.


If you're looking to translate your list's signup form and response emails, head over here for information on setting up those translations.

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