When sending a MailChimp campaign, there are two ways to provide translated content for your subscribers. You can set the campaign to be translated automatically or it can be set conditionally based on the subscriber's indicated language. We'll walk you through both options below.

In this article:

Translate content automatically

You can use our merge tags in your MailChimp campaigns to give subscribers the option to translate the campaign content in their preferred language. When the tag is inserted into your campaign it displays a column of links for different Google Translate versions of your campaign archive page.

In the tag XX is where you specify the language code for your content. You can see a list of all the available language codes below to determine what to replace the XX with. We use Google Translate to translate from the language you've specified to the language your subscriber selects.

When you view the campaign, the translate merge tag is populated with links to the available translated versions of the campaign archive. We'd recommend adding the translate merge tag to a side column in your campaign as there are several languages available and the list can be quite long.

Translate content manually

If you have language information for your subscribers stored in your list, you can use it to display content in their preferred language automatically using conditional merge tags. Using conditional merge tags allows you to create dynamic content using IF and IF ELSE logic conditions. For example:


Agregue su contenido en espa–ol aqu’.



Add your English content here.


When the campaign is sent to your list, we'll display the content for each individual in the subscriber's preferred language.

Source language codes

Below is a full list of all the supported languages and their language codes. Remember to use the language of your campaign content and we'll provide links to translate it to the other available languages.

English = en
Arabic = ar
Afrikaans = af
Belarusian = be
Bulgarian = bg
Catalan = ca
Chinese = zh
Croatian = hr
Czech = cs
Danish = da
Dutch = nl
Estonian = et
Farsi = fa
Finnish = fi
French (France) = fr
French (Canada) = fr_CA
German = de
Greek = el
Hebrew = he
Hindi = hi
Hungarian = hu
Icelandic = is
Indonesian = id
Irish = ga
Italian = it
Japanese = ja
Khmer = km
Korean = ko
Latvian = lv
Lithuanian = lt
Maltese = mt
Malay = ms
Macedonian = mk
Norwegian = no
Polish = pl
Portuguese (Brazil) = pt
Portuguese (Portugal) = pt_PT
Romanian = ro
Russian = ru
Serbian = sr
Slovak = sk
Slovenian = sl
Spanish (Mexico) = es
Spanish (Spain) = es_ES
Swahili = sw
Swedish = sv
Tamil = ta
Thai = th
Turkish = tr
Ukrainian = uk
Vietnamese = vi


If you're looking to translate your list's signup form and response emails, head over here for information on setting up those translations.

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