This feature requires Author user level or higher and is part of paid features.
Email clients can render campaign HTML in different ways. The best way to see the differences is to send test emails to different email clients. MailChimp's Inbox Inspector helps automate this process so you can quickly and easily see how your email will appear in different clients.
In this article, you'll learn how to use the Inbox Inspector and how to read its reports.
Before You Start
Here are some things to know before you begin this process.
- Inbox Inspections are included in Monthly plans, and cost $3 for Pay As You Go and Free users.
- Inbox Inspector reports are available for 30 days after they've finished running or seven days after the campaign has sent.
- Purchased inspections include all of the available previews and spam filters automatically. Monthly users will need to choose which email programs will be tested.
- The inspection hits test inboxes in real time, so it can take a while, generally from 15 minutes up to 2 hours, to complete processing.
- In order for inspections to run properly, disable customization on the Setup step of the Campaign Builder.
- Inbox Inspections are run by Litmus.
Use the Inbox Inspector
The Inbox Inspector can be run in two ways: an existing campaign can be tested before sending, or an inspection-only campaign can be created solely for testing purposes.
Test an Existing Campaign
To run an Inbox Inspection on an existing draft campaign, follow these steps.
- Navigate to the Confirm step of the Campaign Builder.
- Click the
Preview and Test drop-down menu in the upper-right corner, and choose
Run Inbox Inspection.
Test a Custom Template
To run an Inbox Inspection from a template, follow these steps.
- Navigate to the Templates page.
- Locate your template, and click the Edit button.
- Click the Preview and Test drop-down menu in the upper-right corner, and choose Run Inbox Inspection.
Run an Inspection-Only Campaign
To create a new Inbox Inspection campaign, follow these steps. This campaign type can only be used to test a campaign and cannot be used for sending.
- Click the
Create Campaign drop-down menu, and choose
Build A Test Email.
- On the Setup step, input your campaign information, including subject line, title, and tracking options.
- Continue to the Templates step, and choose a template for your test campaign.
- Continue to the Design step and build your campaign.
- Continue to the Confirm step, and click Run Inbox Inspection.
View Inspection Results
To view an Inbox Inspection report, follow these steps.
- Navigate to the Reports page.
- Click the Inbox Inspections tab.
- Click View Report for the Inbox Inspection you'd like to view.
In the report, you'll find the different variations of each email client selected. For example, you'll be able to look at Outlook 2003 with images on and images off as well as see what your campaign might look like if someone is viewing in the preview pane. This lets you see the quirks of individual email clients.
|Mac OS||Mobile Devices||Web-Based||Windows|
|Apple Mail 5||Gmail (Android)||Gmail (Explorer)||Outlook 2002|
|Apple Mail 6||Gmail (iPhone)||Gmail (Firefox)||Outlook 2003|
|Outlook 2011||Android 2.3||Yahoo! Mail (Explorer)||Outlook 2007|
|Android 4.0||Yahoo! Mail (Firefox)||Color Blindness|
|Blackberry 4 OS||Yahoo Mail (Chrome)||Lotus Notes 6.5|
|Blackberry 5 OS||AOL Mail (Explorer)||Lotus Notes 7|
|iPhone 5S||AOL Mail (Firefox)||Lotus Notes 8|
|iPad (Retina)||AOL Mail (Chrome)||Lotus Notes 8.5|
|iPad Mini||Gmail (Chrome)||Outlook 2000|
|iPhone 4S||Outlook.com (Explorer)||Outlook 2010|
|iPhone 5||Outlook.com (Firefox)||Outlook 2013|
|Outlook.com (iPhone)||Outlook.com (Chrome)||Plain Text|
|Windows Phone 8||Thunderbird Latest|
Available Spam Filter Checks
- Yahoo! Mail
- AOL Mail
How to Use Inbox Inspector's Preview Screen
When you review your report, there are a few key things to check for.
- Be sure the overall message clear, even with images disabled.
- Your message should appear above the fold in all the email programs, so subscribers aren't forced to scroll down just to read your content. You can click any thumbnail to zoom in and see exactly where the "email fold" is on a 1024x768 screen.
- Many people view email in their preview pane, and don't bother opening your message at "full screen." Take a look at these preview screens, and see if your logo or any key portions of your content gets cut off.
- Some email programs will block images if content is determined to be spammy. Check to see if your images are being hidden.
- If working with a client or other team members, you can print a report of all of your screenshots on paper or as a PDF in order to share the test results.