Getting Started with Web Retargeting Ads

Web retargeting recaptures the attention of people who browsed your website. Promote your products on pages your potential customers visit, and remind them of all the cool stuff they saw on your site. Your ads will be published on popular sites all across the web.

In this article, you’ll learn about MailChimp’s web retargeting ads.


About Retargeting

Web retargeting shows ads to people who've visited your website without buying anything. MailChimp has partnered with Google’s Ad Network to display your ads across a huge number of webpages, mobile sites, and apps. 

To get started, we’ll install a retargeting tracking code on your site so we can track people who visit your site. These are the people who will see your retargeting ads. 

Inside MailChimp’s Ad Builder, we’ll help you create a series of web ads based on your top sellers or the products you choose. Then we’ll publish your ads on other sites your potential customers visit. 

The power of MailChimp’s Ad Builder is that it configures thousands of ads for you that can fit into almost any available ad space online. These responsive ads can appear in a variety of sizes depending on available ad space. They could display in banner ads, sidebars, sponsored posts, and mobile apps, and more. Just plug in your brand assets, submit your ads, and we’ll do the rest!

After you submit your ads and some time has passed, check out the Reports page to see how much interest and ROI your ads earned, and how many customers you successfully retargeted.


Sample Web Retargeting Ads

MailChimp’s web retargeting ads can feature static images, text, or both. Just imagine ads like these on big-name websites like,, or thousands of other popular sites that your potential customers might visit every day.

These are sample layouts, but rest assured only one will show at a time.

A screenshot of some common placements for web retargeting ads.

How it Works

Creating your first set of retargeting ads is a multi-step process. Here’s how it works. 

 •    Prep your store for retargeting
Update a few Shopify settings to enable MailChimp’s retargeting.

 •    Choose your store
Choose the connected store that you want to promote across the web.

 •    Set your budget and duration
Choose how much you want to spend. MailChimp never charges a markup on your ad or takes a cut of your profits. Beta testers have complimentary ad credits to work with, and your ad will run for up to 90 days.

 •    Create your ad content
Select your products. Promote your top sellers or specify up to 5 products.
Then, choose product images and add short descriptions and headlines.

 •    Save, preview, and submit
Save your ads and preview how they might look on the web before you submit.  

 •    View report
Review how well your ads did, including clicks, impressions, and ROI.

Let’s do it!

Now that you know the basics, it’s time to prep your store for retargeting, and set up your first set of ads.  
Create a Web Retargeting Ad Campaign

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