Create an RSS Campaign

This feature requires Author user level or higher.

RSS Campaigns use merge tags to pull in RSS (Real Simple Syndication) content from a blog feed. When an RSS feed is updated with a new blog post, MailChimp will pull that content into the campaign and send it to your subscribers on a daily, weekly, or monthly schedule.

In this article, you'll learn how to create an RSS Campaign with the Campaign Builder.

Before You Start

  • To streamline the building process, choose one of our RSS-to-Email templates, which already contain RSS content blocks. If you prefer to use another layout, you can place RSS content blocks into any of MailChimp's drag and drop templates.
  • If you're seeing an error message when entering your RSS feed address on the RSS Feed step, run it through a feed validator.
  • You cannot control the RSS content via the Campaign Builder. If you want your content formatted a certain way, edit the RSS source directly.

About RSS Sends

When you first set up an RSS Campaign we show the last post that was added to your feed as an example as you build your campaign. We don't send campaigns to your list unless there's something new to send. For example, if you set your campaign to send weekly but haven't posted in over a week, we won't send to your list until there is a new post on the day your campaign is set to send.

If this is the first time you send your RSS Campaign, we'll only send posts from the last 24 hours for daily, from the last seven days for weekly, and the past 30 days for monthly.

Create an RSS Campaign

  1. Navigate to the Campaigns page in your account.
  2. Click the drop-down menu next to the Create Campaign button and choose  RSS campaign.
    Select RSS-Driven Campaign
  3. On the RSS Feed and Send Timing step, enter your feed's URL in the RSS Feed URL field and choose when you'd like your RSS Campaign to send. When you're done, click Next.

    Feed and Send Timing

  4. Choose the list or list segment you want to send to, and click Next.

  5. On the Setup step, fill in the details for your campaign and choose your tracking options, and click Next.

  6. On the Templates step, choose a template from the available options. Click Next.

  7. On the Design step, use RSS content blocks pre-loaded with our RSS merge tags to customize the look and feel of your campaign. RSS content blocksRSS merge tags are special tags that pull information from your feed into your email campaigns and tell the system what to look for when checking the feed. If these tags are missing, the emails deliver without any content.
  8. Click Next to move on to the Confirm step and review the Pre-Delivery Checklist for your campaign and click Resolve to navigate to any found issues. Click Edit to return to a section and make additional changes.
    RSS-driven campaign Confirm step

    Use the Preview and Test drop-down menu to preview your campaign and send test emails.

  9. Click Start RSS to send your RSS Campaign based on the schedule you chose, or click the drop-down arrow and select Send Now and start RSS campaign to immediately send a campaign and trigger the schedule.

    Send Now or Start RSS Campaign

  10. In the Confirm RSS Start modal, click Start Campaign or Send & Start Campaign to confirm and start sending. 

About the RSS Send Time Options

You have a few sending options available to you when you set up the schedule for your RSS Campaign on the RSS Feed step of the Campaign Builder.

  • Send Daily
    When you schedule your RSS Campaign to send daily, you'll choose the time of day you want it to send, and use the days-of-the-week checkboxes to control the days you want to send on. 
    RSS daily
  • Send Weekly
    When you schedule your RSS Campaign to send weekly, you choose the day of the week and time of day you want to send on.
    RSS weekly
  • Send Monthly 
    When you schedule your RSS Campaign to send monthly, you choose which day of the month you want to send on and the time of day you want to send. We don't recommend sending on the 29th, 30th, or 31st, since some months don't contain those dates. Instead, choose last day of the month from the drop-down menu.
    RSS monthly

Add Multiple Feeds

Here are two ways to add multiple RSS feeds to a single email campaign.

  • Use our FEED merge tag to add multiple RSS feeds to one campaign. The FEED merge tag allow you to place as many separate feeds or posts in your campaign from as many sources as you want. The FEED merge tag works in any campaign type, including RSS Campaigns.

Control RSS Feed Content

When you use RSS content blocks inside the Campaign Builder, the formatting is already taken care of. If you choose to add or remove RSS items to customize the look of your campaigns, keep the *|RSSITEMS:|* and *|END:RSSITEMS|* options as your opening and closing tags. This tells the system what elements from your feed you want to include in your campaign.

View RSS Campaign Reports

RSS Campaigns function differently than other types of MailChimp campaigns. When you create an RSS Campaign, we generate the parent copy of the campaign that is referenced for each individual send. When the RSS Campaign sends to your list at its scheduled time, each sent copy is referred to as a child of the parent campaign.

We generate a campaign report for each child RSS Campaign. To see an overview of the child campaign reports for a parent RSS Campaign, follow these steps.

  1. Navigate to the Campaigns page.

  2. Click the Filter drop-down menu.

  3. In the Status menu, choose Sent, and in the Type menu, choose RSS Campaign
    Filter rss campaign
  4. Click Apply.

  5. Click on the parent RSS Campaign to view the child campaigns.

  6. The Sent Campaigns tab displays all the sent child campaigns for that RSS Campaign. RSS campaign overview
  7. Click View Report to view the report for a child campaign.

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