Create an RSS-Driven Campaign

This feature requires Manager user level or higher.

RSS-Driven Campaigns use merge tags to pull in RSS (Real Simple Syndication) content from your blog.

When your RSS feed is updated with a new blog post, MailChimp will pull that content into the campaign and send it to your subscribers on a daily, weekly, or monthly schedule.

Below, you'll learn how to create an RSS-Driven Campaign with the Campaign Builder.

Create an RSS-Driven Campaign with the Campaign Builder

  1. Navigate to the Campaigns page in your account.
  2. Click the drop-down menu next to the Create Campaign button and select RSS-Driven Campaign.
    Select RSS-Driven Campaign
  3. On the RSS Feed step, enter your feed's URL in the RSS Feed URL field and choose when you'd like your RSS-Driven Campaign to send. When you're done, click Next.


    Feed and Send Timing

  4. Select the list or list segment you want to send to, and then click Next.

  5. On the Setup step, fill in the details for your campaign and choose your tracking options, and then click Next.

  6. On the Templates step, choose a template from the available options. Use one of our RSS-to-Email templates if you'd like a template that already contains RSS content blocks. Click Next.

  7. On the Design step, use RSS content blocks pre-loaded with our RSS merge tags to customize the look and feel of your campaign. RSS content blocksRSS merge tags are special tags that pull information from your feed into your email campaigns and tell the system what to look for when checking the feed. If these tags are missing, the emails deliver without any content.
  8. Click Next to move on to the Confirm step and review the Pre-Delivery Checklist for your campaign and click Resolve to navigate to any found issues. Click Edit to return to a section and make additional changes.
    RSS-driven campaign Confirm step

    Use the Preview and Test drop-down menu to preview your campaign and send test emails.

  9. Click Start RSS to send your RSS-Driven Campaign based on the schedule you selected, or click the drop-down arrow and select Send Now and start RSS campaign to immediately send a campaign and begin the schedule you set.


    Send Now or Start RSS Campaign

  10. Confirm your choice in the confirmation modal.

About RSS Sends

When you first set up an RSS-Driven Campaign we show the last post that was added to your feed as an example. We won't send campaigns to your list unless there's something new to send. For example, if you set your campaign to send weekly but haven't posted in over a week, we won't send to your list until there is a new post on the day your campaign is set to send.

If this is your first send, we only send the posts from 24 hours before your campaign was activated for daily, from the last seven days for weekly, and the past 30 days for monthly.

About the RSS Send Time Options

Below, you'll learn about daily, weekly, and monthly send options available to you when you set up the schedule for your RSS-Driven Campaign on the RSS Feed step of the Campaign Builder.

  • Daily Sends
    When you schedule your RSS-Driven Campaign to send daily, you also select the time of day you want it to send, and use the days-of-the-week checkboxes to control the days you want to send on.
    RSS daily
  • Weekly Sends
    When you schedule your RSS-Driven Campaign to send weekly, you also select the day of the week you want to send on and the time of day to send.
    RSS weekly
  • Monthly Sends
    When you schedule your RSS-Driven Campaign to send monthly, you also select which day of the month you want to send on and the time of day you want to send. You can schedule campaigns to send on the 29th, 30th, or 31st, however these dates are not available for every month. For example, if you scheduled a campaign to send on the 31st of every month, it would skip any months without a 31st day. We recommend you schedule campaigns to send on the last day of each month, to ensure that your campaign sends monthly.
    RSS monthly

Add Multiple Feeds

Below are a couple different ways to add multiple RSS feeds to a single email campaign.

  • Use our FEED merge tag to add multiple RSS feeds to one campaign. The FEED merge tag allow you to place as many separate feeds or posts in your campaign from as many sources as you want. The FEED merge tag works in any campaign type, including RSS-Driven Campaigns.

Control RSS Feed Content

When you use RSS content blocks inside the Campaign Builder, the formatting is already taken care of. If you choose to add or remove RSS items to customize the look of your campaigns, keep the *|RSSITEMS:|* and *|END:RSSITEMS|* options as your opening and closing tags. This tells the system what elements from your feed you want to include in your campaign.

View RSS-Driven Campaign Reports

RSS-Driven Campaigns function differently than other types of MailChimp campaigns. When you create an RSS-Driven Campaign, we generate the parent copy of the campaign that is referenced for each individual send. When the RSS-Driven Campaign sends to your list at its scheduled time, each sent copy is referred to as a child of the parent campaign.

We generate a campaign report for each child RSS-Driven Campaign. To see an overview of the child campaign reports for a parent RSS-Driven Campaign, follow the steps below.

  1. Navigate to the Campaigns page.

  2. Click the Filter drop-down menu.

  3. Use the drop-down menus to select Sent as the Status and RSS-Driven Campaign as the Type. Select a list to further narrow your search.
    Filter rss campaign
  4. Click Apply.

  5. Click on the parent RSS-Driven Campaign to view the child campaigns.

  6. The Sent Campaigns tab displays all the sent child campaigns for that RSS-Driven Campaign. RSS campaign overview
  7. Click View Report to view the report for a child campaign.

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