Build a Plain-Text Campaign

This feature requires Author user level or higher.

Plain-text emails don't contain any images, rich-text formatting, or embedded hyperlinks, and are useful when you want to send a simple email featuring only your essential content.

A plain-text version of your campaign is automatically generated whenever you create an HTML campaign, and sent to subscribers who prefer to receive plain-text campaigns. But you can also create a plain-text-only campaign.

In this article, you'll learn how to create a plain-text campaign.

Before You Start

Here are some things to know before you begin this process.

  • We recommend you use MailChimp’s Campaign Builder to create your campaign content, instead of Microsoft Word or other rich text editors. These editors add extra code when you copy and paste the content into MailChimp, which can cause formatting issues when the email is displayed in someone’s inbox.

  • Plain-text emails are harder to read than HTML email, so use dividing lines and line breaks to make it easier for your subscribers to read.

About Plain-Text Tracking

Open rates are typically determined when an invisible image inside your campaign is downloaded by a subscriber's email client. Since plain-text campaigns don't support images, we estimate opens by monitoring how many subscribers click a link in your plain-text campaign. If there are no links in your plain-text campaign, we won't be able to track open rates, so be sure to include links in your content.

To track clicks in plain-text emails, we’ll replace your URL with one that redirects your recipients to a page we can monitor before we send them to the site.

About Open Tracking

How Click Tracking Looks in Plain-Text Campaigns

Create a Plain-Text Campaign

  1. Navigate to the Campaigns page.

  2. Click the drop-down menu next to the Create Campaign button and choose Plain-text campaign.
  3. On the Recipients step, click the name of the list you want to send your campaign to.

  4. Click Next.

  5. On the Setup step, input your Campaign name, Email subject, From name, and From email address. Choose your tracking tools, connect social media, and configure campaign settings from the available options.

  6. Click Next.

  7. On the Plain-Text step, remove the default text and type or paste your content in the area above the dotted line.
  8. Copy and paste the source URLs from the File Manager for any images or files you want to link to in your campaign.

  9. Click the Preview and Test drop-down menu at the top of the page to Enter Preview Mode or Send a Test Email.

  10. When you are satisfied with your campaign content, click Next.

  11. Review the checklist on the  Confirm step. Click Resolve to fix any errors or click Edit to return to a step and make changes.

  12. Click Send to send your campaign immediately or click Schedule to select a date and time for delivery.
    Send plain-text campaign

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