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Plain-text emails don't contain any images, rich-text formatting, or embedded hyperlinks, and are useful when you want to send a simple email featuring only your essential content.
A plain-text version of your campaign is automatically generated whenever you create an HTML campaign, and sent to subscribers who prefer to receive plain-text campaigns. But you can also create a plain-text-only campaign.
In this article, you'll learn how to create a plain-text campaign.
Before You Start
Here are some things to know before you begin this process.
We recommend you use MailChimp’s Campaign Builder to create your campaign content, instead of Microsoft Word or other rich text editors. These editors add extra code when you copy and paste the content into MailChimp, which can cause formatting issues when the email is displayed in someone’s inbox.
Plain-text emails are harder to read than HTML email, so use dividing lines and line breaks to make it easier for your subscribers to read.
About Plain-Text Tracking
Open rates are typically determined when an invisible image inside your campaign is downloaded by a subscriber's email client. Since plain-text campaigns don't support images, we estimate opens by monitoring how many subscribers click a link in your plain-text campaign. If there are no links in your plain-text campaign, we won't be able to track open rates, so be sure to include links in your content.
To track clicks in plain-text emails, we’ll replace your URL with one that redirects your recipients to a page we can monitor before we send them to the site.
Create a Plain-Text Campaign
Navigate to the Campaigns page.
Click Create Campaign.
- In the pop-up modal, input your
- Click the Campaign type drop-down menu, and choose Plain-text.
- Click Create.
On the Recipients step, click the name of the list you want to send your campaign to.
On the Setup step, input your Campaign name, Email subject, From name, and From email address. Choose your tracking tools, connect social media, and configure campaign settings from the available options.
- On the
Plain-Text step, remove the default text and type or paste your content in the area above the dotted line.
Copy and paste the source URLs from the Content Manager for any images or files you want to link to in your campaign.
When you are satisfied with your campaign content, click Next.
Review the checklist on the Confirm step. Click Resolve to fix any errors or click Edit to return to a step and make changes.
Send to send your campaign immediately or click
select a date and time for delivery.