When you use MailChimp's Campaign Builder to create a campaign, you select a campaign type, add recipients, choose a template, and add your own content. 

Below, you'll learn how to create a campaign in MailChimp.

In this article:

Create a Campaign

  1. Navigate to the Campaigns page.
  2. Click the Create Campaign button in the top-right corner to create a Regular Ol' Campaign.

    If you want to create a Plain-Text Campaign, A/B Split Campaign, RSS-Driven Campaign, or an Inbox Inspection Campaign click the drop-down menu and select that option.

  3. On the Recipients step, select the list that you'd like to send your campaign to.
  4. To send to your entire list and proceed to the next step, click the Setup step in the progress bar or the Next button in the bottom-right corner. To send to a segment of your list, click the name of the list and select either Send to a saved segment or Send to a new segment. Choose your segmenting conditions, then click the Setup step in the progress bar or the Next button in the bottom right-hand corner.
  5. On the Setup step, add your Email subject, From name, and From email address. Use the options below to select tracking, connect social media options, and set advanced options. When you're finished, click the Design step in the progress bar or the Next button in the bottom-right corner.
  6. On the Template step, select one of the following options to create and add your content.

    Template step options

  7. Once you've created your design on the Design step, use the Preview and Test drop-down menu at the top of the page to Enter Preview Mode, Send a Test Email, Push to MailChimp Mobile, or Run Inbox Inspection.
    Preview and Test menu
  8. Once you're satisfied with your design, click the Confirm link in the progress bar or the Next button in the bottom-right corner to continue.
  9. Review the Pre-Delivery Checklist on the Confirm step. Click Resolve to navigate directly to the step to fix the error. If you'd like to make any additional changes, click the Edit button to return to a step. You can also view and edit the automatically generated plain-text version of your campaign by clicking the Edit button in the Plain-Text Email section of the checklist.
  10. Use the Preview and Test drop-down menu at the top of the page to Open Popup Preview, Send a Test Email, Run Inbox Inspection, or Test with Delivery Doctor.
  11. When you've finished testing your campaign, use the Schedule or Send buttons at the bottom of the page to send to your list.

    Send or schedule

    If you're ready to send the campaign to your subscribers, click the Send button. The Prepare for launch modal will appear. Click the Send Now button to send the campaign to your subscribers.
    Prepare for launch

    If you select the Schedule option, you'll be able to select the delivery date and time using a calendar picker and drop-down menus. The time zone set for your account will also be displayed here and you can edit it if it's incorrect.
    Schedule campaign

Tips for Creating Your Campaign

When sending a campaign through MailChimp, there are a few things you'll want to keep in mind while creating your content.

  • MailChimp does not use a BCC field, as each recipient on your list is hidden from all other recipients on your list. We deliver a completely separate copy of your email to each recipient on your list, allowing you to personalize your content for each recipient, track clicks and opens, and address each email to the recipient's name.
  • Before you send your email campaign to your entire list, you'll definitely want to do some testing. To ensure the best possible result, we recommend sending tests to all the popular web-based email services, like Yahoo!, Hotmail, and Gmail. You can also use the Inbox Inspector tool to preview how your email will appear in multiple clients.
  • We include both an HTML version and a plain-text alternative version of your campaign. Having both of these versions available will ensure the best possible delivery of your emails, as well as make sure that your subscribers can view your content as expected, regardless of the email client or program they use.
  • MailChimp is designed to send email campaigns that contain only HTML code and plain-text content. While what you put in the code is completely up to you, we advise against using Flash in your emails, because most email programs don't support it. The best way to send Flash content is to use an image in your campaign, and link the image to the Flash content hosted on an external server or website.

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