You can create a copy of any draft or sent campaign in your account by using the Replicate option. Replicating a campaign creates an exact duplicate of the original, however some of the advanced settings such as custom text to be auto-posted on Facebook or Twitter don't carry over. These settings must be reapplied in the new copy of the campaign. Below we walk you through the how to replicate the different types of campaigns.

In this article:

Replicating a Regular Ol', Plain-text, or A/B split campaign



  1. Navigate to the Campaigns page in your account.
  2. Click the drop-down menu for the campaign you'd like to replicate. For Sent campaigns your options look like this:
    Copied Campaign
    For Draft campaigns, the drop-down menu options look like this:
    Copied Campaign
  3. Choose Replicate from the campaign's drop-down menu.
  4. The replicated copy opens to the Recipients step of the Campaign Builder. From there you can navigate back through the campaign to make and changes you'd like, then send it out to your subscribers.

The replicated copy of the campaign is stored in the Campaigns page of the account. All replicated versions are designated by (copy ##) appearing in the campaign name. The campaign name can be changed from the Setup step of the Campaign Builder when editing the replicated copy of the campaign.

Copied Campaign

Replicating an RSS-Driven campaign

RSS-Driven campaigns ion a little differently than other types of campaigns in MailChimp. When you create an RSS-Driven campaign this is considered to be the parent RSS campaign. However, when the campaign sends to your list, it's sent as a regular campaign. This regular campaign copy can be referred to as the child of the parent RSS-Driven campaign. Both the parent and child campaigns are visible on the Campaigns page in your account and both can be replicated, but the steps to replicate each are different. Replicating a parent RSS campaign copies the RSS merge tags and send settings for that campaign. Replicating a child RSS campaign creates an exact copy of all content sent to the list on the date and time the campaign sent.

Replicating a parent RSS campaign

Replicating a child RSS campaign

  1. Navigating to the Campaigns page.
  2. Click the Filter menu to expand the campaign filtering options. For Campaign status choose Sent. For Campaign type choose Regular Ol' Campaign. For List, choose the name of the list the RSS campaign sent to in order to narrow down the filter results.
    Filter rss child
  3. Click the drop down menu for the child RSS campaign you want to replicate and choose the Replicate option.
    Replicate rss child

The replicated copy opens on the Recipients step of the Campaign Builder. No changes or edits need to be made unless you want to send the campaign to a different list. To send the replicated copy to your list select the Confirm step on the navigation bar and choose to Send or Schedule your campaign.

It's important to note that changes made in the Design step can cause issues with the campaign content. If you navigate back to the Design step of the Campaign Builder, you'll be prompted to choose a template for this campaign which will erase the original content of the child campaign. The campaign will then be populated with the default merge tags in the parent RSS campaign instead. When this regular campaign is sent to the list the RSS tags will not populate content in the replicated child campaign. If you need to include RSS content in a regular campaign, look into using our feed tags.


Changing templates does not override any campaign-specific customizations that have been made. If a campaign has a custom header image and content that is not coming from the template, changing to a different template that has the same editable styles won't change anything. To set new content, either change the campaign itself, or create a new campaign to inherit from the saved template. We see this sometimes when a template is used as a full campaign. Templates are best used as an outline for your campaign (setting colors and styles), and then your text content and campaign specific headers should be added in the content editor portion of the campaign builder.

When replicating a campaign, keep in mind that each campaign type has very specific coding and can't automatically be converted to a different type of campaign. If you want to change the campaign type you need to select the desired campaign type and create a brand new campaign. On the Design step of the Campaign Builder you can opt to reuse the layout from your previous campaign.

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