About Safe Sender Lists

This feature requires Author user level or higher.

Email clients filter incoming messages into spam or junk folders to keep unwanted mail out of inboxes. These filters sometimes mistakenly move legitimate messages into the wrong folder, which is called a false positive.

Below, you’ll learn how subscribers can mark your MailChimp campaign’s From email address as a safe sender to decrease the chances of a false positive.

Add an Address as a Safe Sender

Most email clients provide a safe sender or whitelist option for trusted contacts in the address book. Ask your subscribers to add your campaign’s From email address to this list to help your messages bypass filters and reach your subscriber's inbox.

Add the Address Book Merge Tag to Campaigns

To encourage subscribers to whitelist your From email address, include an “Add us to your address book” link in every campaign you send. Insert this merge tag in the header or footer of your campaign or template, and we’ll replace the tag with a unique URL that will help your subscriber quickly add you to their address book.

If a subscriber finds your message in the spam or junk folder, ask them to click your campaign’s “Add us to your address book” link to improve deliverability.

 

Help with Common Email Clients

To add a trusted contact in some of the most popular email clients, ask subscribers to follow the steps below.

Apple Mail (desktop)

If Apple Mail delivers a legitimate message to junk, your subscriber can do two things.

  • Teach Apple Mail's filter to allow future messages. Open the junk folder and find the message. Move the message into the inbox.
  • Add your From email to the address book. Open the message, right-click the sender email address, and choose Add to Contacts.

For additional information about Apple Mail, visit the Apple Mail Support Page.

 

Mail (Apple iOS mobile devices)

If Mail delivers a legitimate message to junk, your subscriber can do two things.

  • Teach Mail's filter to allow future messages. Open the junk folder and find the message. Move the message into the inbox.
  • Add your From email to the address book. Open the message, and tap the From email address. Then tap Create New Contact to input the address in the contacts list.

For additional information about the Mail app, visit the Apple Support Page.

 

AOL Webmail

If AOL Webmail delivers a legitimate message to spam, your subscriber can do two things.

  • Mark a received campaign as Not Spam. Open the spam folder and click the message. Click the OK, Not Spam button.
  • Add your From email to the address book. Click Contacts in the navigation panel, and click the New Contact icon. Input the email address and click the Add Contact button.

For additional information about AOL Webmail, visit the AOL Support Page.

 

Gmail (desktop and mobile)

If Gmail delivers a legitimate message to spam, your subscriber can do two things.

  • Mark a received campaign as Not Spam. Open the spam folder and click or tap the message. Click Not Spam.
  • Add your From email to the address book. Open the contact list, click or tap New Contact, and input the address.

For additional information about Gmail, visit the Gmail Support Page.

 

Outlook

If Outlook delivers a legitimate message to junk, your subscriber can do two things.

  • Mark a received campaign as Not Junk. Open the junk folder and click the message. Click Not Junk.
  • Add your From email to the address book. Open the message, right-click the sender name, and click Add to Contacts. Authentication information may display in Outlook’s sender name area, so ask the subscriber add your address only.

For additional information about Outlook, visit the Office Support Page.

 

Outlook.com

If Outlook.com delivers a legitimate message to junk, your subscriber can do two things.

  • Mark a received campaign as Not Junk. Open the junk folder and right-click the message. Click Not Junk.
  • Add your From email to the Safe Recipient list. Click the gear icon, and choose Options. Click the Safe and Blocked Senders link, click Safe Senders, and input the message’s From email address.

For additional information about Outlook.com, visit the Outlook.com Support Page.

 

Yahoo Mail

If Yahoo Mail delivers a legitimate message to spam, your subscriber can do two things.

  • Mark a received campaign as Not Spam. Open spam folder, click the message, and click Not Spam.
  • Add your From email address to the address book. Open the message and click the Add to contacts button next to the From email address.

For additional information about Yahoo Mail, visit the Yahoo Support Page.

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