How Blacklists Work

Some email servers and spam filters reference "blackhole lists," which are lists of IP addresses of known spammers, or "spam friendly" servers. If an IP address is on the list, they won't let your email through.

Anyone can setup a blacklist for their own email server, and share the list for the public to use. Not all blacklists are created equal. Smaller blacklists, including SORBS and Spam Cannibal have less influence with the bigger ISPs. Most large ISPs only use the most reputable blacklists like  SpamCop, Spamhaus and URIBL.

If a server gets on a blacklist such as SpamCop, any email from the server is blocked by ISPs that use the SpamCop blacklist. SpamCop and other reputable blacklists usually have a threshold, and usually delist servers after a reasonable period of time.

It's rare, but sometimes a MailChimp customer will send an email campaign to a list of people that forgot they ever opted in (such as to a stale customer list). If a large percentage of those people report the email as spam, the MailChimp server will get temporarily blacklisted. One bad apple can spoil the whole bunch, so you can understand why we sometimes need to be "strict" in our Terms of Use.

Sometimes, blackhole lists and spam filters don't just ban a specific server's IP address—they ban an entire block or "range" of IP addresses. This basically blocks all email from all the servers setup on that general IP range (for instance, 69.20.10.???). This is a drastic measure, but spam is a drastic problem. If your IP address is on a blackhole list, it could be because someone in your IP range is a spammer.

Find out if your IP address is on a blackhole list at  http://multirbl.valli.org/lookup/.

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