Valid email addresses can hard bounce for many reasons. Reading bounce headers (SMTP replies) can provide insight on what caused an address to hard bounce and give a strong indication whether a hard bounced email address should be added back to your list. Below, you'll learn common reasons a valid email address could hard bounce and how to add a hard bounced email address back to your active list.
Reasons Valid Addresses Bounce
Denied by Firewall or Filter
If your email was blocked, a spam filter may have interpreted the campaign content as spam. Spam filters can be on the recipient's computer, on their company's email firewall, at their ISP/Data center, or all of the above. Common SMTP replies for spam filtered emails include Denied, Unacceptable Content, Blocked, and similar messages.
If the email address is someone you know, use the Send a Test email option in the Campaign Builder to send a quick, plain-text email to a single recipient. If a "Hi, how's it going?" type of personal message gets through, but your normal email campaign doesn't, it's likely an issue with the campaign's content.
Read our guide on how spam filters think to see if anything mentioned there sticks out about your content.
Is MailChimp blocked?
Corporate spam filters and email firewalls can be very strict and treat a large amount of identical incoming emails as spam. If the spam filter or firewall is used to seeing you send one or two personal emails to a client in the company, they may interpret a bulk send made on your behalf as spam.
A block can be temporary if the recipient email server thinks too much email is coming from one server too fast. Other times the block is permanent and the only way to get around that is to ask the IT group in charge to whitelist MailChimp IP addresses.
Is a major ISP blocking your emails?
If a major ISP like Gmail or MSN/Hotmail is blocking your emails, this is typically only temporary. ISPs usually unblock senders within a day or two after spam complaints subside.
Add a Valid Address Back to Your List
If you determine a hard bounced email address is valid and want to add it back to your list, you must first must delete the hard bounced email address. Once deleted you can resubscribe this address. To add a hard bounced email address back to a list follow the steps below.
- Navigate to the Lists page.
- Click the title of the list you're working with.
- Click the
All Subscribers drop-down menu and choose
- Locate the subscriber you want to add back to your list and click their email address.
- Click the
Delete button on the subscriber's profile.
- Click the Confirm button on the Are you sure? pop-up modal.
- Click the
Add subscribers drop-down menu and choose
Add a subscriber.
- Fill in the subscriber's information and check the This person gave me permission to be added to my list box.
- Click the Subscribe button.