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The Latest Product updates

What’s new in Mailchimp

This batch of updates is all about making it easier for you to connect with customers. Check out new templates, new ways to optimize content, and new ease-of-use improvements.

Try new features now

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CUSTOMIZABLE POPUP FORMS

Grow your email & SMS lists with high-quality leads

Use custom popup forms to collect signups, gather customer data, and send personalized messaging that can help you drive results.

Discover forms
A collage of promotional images showing eyewear, plants, and fitness content with text overlays for SMS signup and deals

EMAIL TEMPLATES

New industry-specific and seasonal templates

We’ve added templates tailored for industries like retail, social services, education, and more. That’s a total of 200+ pre-designed templates!

Explore the template library

Latest product updates and enhancements

FORMS

Launch A/B tests in popup forms

All users have a new tool for optimizing opt-in rates: A/B tests they can use to continuously improve their popup forms to find what works best.

Discover forms

EMAIL BUILDER

Upload multiple logos to your Brand Kit

Need to use different logos in different emails? No problem. All users now have a faster, easier way to do it in just a click or two.

Explore content creation

AUDIENCES

AI-powered matching for contact imports

When you import lists of contacts, matching your data to your current merge fields will be done for you. If there’s not a good fit, AI will suggest a new one.

Learn about audiences

Other Enhancements April 2025

  • Improved export history

    This page now provides more filter views (like audience, segment, and contacts) so you can more easily manage exports.

  • Mobile toggle views

    Switch between mobile and desktop views when you’re designing emails—so they’ll look good across devices.

*Disclaimers

  1. SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
  2. Availability of features and functionality varies by paid plan type. For details, view Mailchimp plans and pricing.