Back-to-School Cheat Sheet

Back to school is the second-biggest shopping season of the year, and a busy time for online sellers like you.

This guide outlines helpful e-commerce tips and provides links to detailed resources that can help you make the most out of MailChimp during the back-to-school season.

Connect Your Store

Connect your online store to MailChimp to get valuable information about your customers and promote relevant products.

Use MailChimp for Shopify

Connect MailChimp for BigCommerce

Connect MailChimp for Magento

Check out more e-commerce integrations at the MailChimp Integrations Directory.

Send Location-Based Campaigns

When does school start? School calendars have a big impact on seasonal shopping. Segment your list by location, and schedule your campaigns to take advantage of local demand.

Create and Send to a Segment

Location Segmenting Options

Schedule a Campaign

Reach Subscribers on Social Media

Social media can remind busy parents and students of why they love your products. Target your MailChimp list with promoted tweets and Facebook ads.

Set Up a Facebook Custom Audience With Your MailChimp List

Export Subscribers with Twitter Tailored Audiences

Make Purchases Easy

Give your subscribers plenty of opportunities to buy. Add a Product Recommendations block and "Buy Now" buttons to your campaigns and Automation workflows.

Add Product Recommendations to a Campaign

Add a Shopify Buy Now Button in a Campaign


Follow Up with Incentives

Back-to-school shoppers are often looking for deals. Use an Abandoned Cart Automation workflow to send special offers to people who leave your online store without completing their purchase.

Create an Abandoned Cart Workflow

More Resources

Email Design Inspiration
Check out email newsletters from other MailChimp users.

Guide for Online Sellers
Get more tips for promoting your online store with MailChimp.

E-Commerce on the MailChimp Blog
Read our blog to see how other e-commerce customers are making email work for them.

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