Back to school is the second-biggest shopping season of the year, and a busy time for online sellers like you.
This guide outlines helpful e-commerce tips and provides links to detailed resources that can help you make the most out of MailChimp during the back-to-school season.
Connect Your Store
Connect your online store to MailChimp to get valuable information about your customers and promote relevant products.
Check out more e-commerce integrations at the MailChimp Integrations Directory.
Track Product Trends
Back-to-school trends can indicate popular holiday items as well. Use MailChimp's e-commerce reports to plan ahead and optimize your holiday marketing strategy.
Send Location-Based Campaigns
When does school start? School calendars have a big impact on seasonal shopping. Segment your list by location, and schedule your campaigns to take advantage of local demand.
Reach Subscribers on Social Media
Social media can remind busy parents and students of why they love your products. Target your MailChimp list with promoted tweets and Facebook ads.
Make Purchases Easy
Give your subscribers plenty of opportunities to buy. Add a Product Recommendations block and "Buy Now" buttons to your campaigns and Automation workflows.
Follow Up with Incentives
Back-to-school shoppers are often looking for deals. Use an Abandoned Cart Automation workflow to send special offers to people who leave your online store without completing their purchase.
Email Design Inspiration
Check out email newsletters from other MailChimp users.
Guide for Online Sellers
Get more tips for promoting your online store with MailChimp.
E-Commerce on the MailChimp Blog
Read our blog to see how other e-commerce customers are making email work for them.