Use MailChimp for Shopify

This feature requires Manager user level or higher.

MailChimp for Shopify helps you keep in touch with customers who have purchased a product from your Shopify store.

Connect MailChimp for Shopify, and we’ll automatically sync customers and their purchase data to MailChimp. Use Shopify data to create targeted campaigns, or use our e-commerce link tracking to track sales and measure your ROI.

In this article, you’ll learn how to install MailChimp for Shopify, view your customers in MailChimp, and send an email from Shopify.

Before You Start

Here are some things to know before you begin this process.   

  • MailChimp for Shopify allows you to sync multiple stores to MailChimp or connect a single store to multiple MailChimp accounts. To give you flexible segmenting conditions, we recommend you only sync one store per MailChimp list.

  • Be sure to change Shopify's default checkout setting, which violates our best practices for a permission-based list. To change the setting and allow customers to opt in to your marketing list, visit your Shopify Checkout Settings page.

    • On your Checkout Settings page, scroll to Order Processing.

    • Click Customer does not agree to receive promotional emails by default, and click Save.

  • To avoid seeing out-of-stock items in Product Recommendations, turn on inventory tracking in Shopify.

  • Shopify customers who haven't signed up for marketing emails will appear in the Transactional portion of your list, and cannot be exported. See View or Export a List.

     

How it Works

MailChimp for Shopify syncs your existing orders and customers to your MailChimp account. Product orders will be stored in subscriber profiles and campaign reports.

Existing Shopify store customers who agreed to accept marketing emails will be imported to your MailChimp list as subscribers. Each new customer's email address will be automatically added to your MailChimp list after they purchase from your Shopify store. The sync does not add any other customer list fields to your MailChimp list.

If a customer unsubscribes from a MailChimp campaign, we’ll sync their opt-out status to your Shopify account so they won’t receive any additional marketing from you.

Connect Your Store

When you set up MailChimp for Shopify, you’ll connect to your store in MailChimp, and install our app in your Shopify account.

To connect your Shopify store to a list in MailChimp, follow these steps.

  1. Click your profile name, and choose Account.
    click account

  2. Click Integrations.
    click integrations

  3. Click  Shopify to expand the options.
    click shopify

  4. Input the URL for your Shopify store.

  5. Click the List to sync drop-down menu, and choose a list or  Create a new list.

  6. Click Start Syncing.

  7. If you don't have the MailChimp for Shopify app in Shopify, you’ll be redirected to the Shopify installation screen. Review the setup information, and click Install app. You’ll then be taken back to MailChimp.

When your store is connected and synced, we'll display a success message and a green checkmark next to your store URL.

Sync each Shopify store with its own list in your MailChimp account, so you get the most out of our e-commerce segmenting tools. To change the list associated with your store, click Change List. To sync other Shopify stores to your account, click Connect Another Store.

View Shopify Customers in MailChimp

With MailChimp for Shopify connected, you can view e-commerce data for your campaigns and individual subscribers. Create segments that target subscribers based on data like product purchased, total number of orders, or purchase date. Additionally, all subscribers added through MailChimp for Shopify have a signup source of MailChimp for Shopify, so you can do things like create multi-part segments.

To view your Shopify customers in MailChimp, follow these steps.

  1. Navigate to the Lists page in your MailChimp account.

  2. Click the name of the list you want to work with.

  3. Click the Segments drop-down menu and choose Create a new segment.

  4. Set the drop-down menus to Signup Source | source was | MailChimp for Shopify.

  5. Click Preview Segment.

  6. Review the segment, and click Save as Segment.

  7. In the pop-up modal, type a name for your segment, and check the Auto-update box.

  8. Click Save.

Send an Email from Shopify

Choose a product or collection in your Shopify account, and automatically create a MailChimp campaign that contains your product images and information.

To send an email from your Shopify account, follow these steps.

Email a Product

  1. Log in to your Shopify account.
  2. In the navigation panel, click Products
    Choose products
  3. In the Products menu, click Products.
    Products in products menu
  4. Check the box next to your product name.
  5. Click the Bulk actions drop-down menu and choose Email using MailChimp.
    email product using mailchimp
  6. Select a template to use from the options provided, and click Send to MailChimp Campaign.

In MailChimp, continue through the Campaign Builder and schedule or send your campaign as you normally would.

Email a Collection

  1. Log in to your Shopify account.
  2. In the navigation panel, click Products.
    Choose products
  3. In the Products menu, click Collections.
    Choose collections
  4. Click the name of your collection.
  5. Click the ••• button in the header of the page, and click Email using MailChimp. Select to Send Email with MailChimp from the drop-down menu.
  6. Select a template to use from the options provided, and click Send to MailChimp Campaign.

In MailChimp, continue through the Campaign Builder and schedule or send your campaign as you normally would.

By default, we'll send your campaign to the list your Shopify store is connected to and use the name of your Product or Collection as the subject line. To edit these defaults, navigate to the Recipients or Setup step of the Campaign Builder.

Next Steps

After you connect to Shopify, you can do a lot with the the data you collect, like build segments, send Automation workflows, track purchases, and view results.

Find out everything MailChimp has to offer with these guides.

View MailChimp for Shopify Purchase Data

Segment a List by Purchase Activity

Add a Shopify Buy Now Button

About Product Recommendations

About Abandoned Cart Workflows

How to Use MailChimp for E-Commerce

 

Add a MailChimp Signup Form to Your Store

Check out these Shopify guides for adding a MailChimp signup form to your store.

Shopify Help Center: Add a Signup Form to Your Shopify Store

Shopify Help Center: Get a MailChimp Form Action URL

Disconnect Your Store

When you disconnect a Shopify store from MailChimp, you’ll no longer see the store’s purchase data in your MailChimp list. To view the data again, you'll need to reconnect the store.

To disconnect your Shopify store from MailChimp, follow these steps.

  1. Click your profile name, and choose Account.
    click account

  2. Click Integrations.
    click integrations

  3. Click  Shopify to expand the options. click shopify

  4. Click Disconnect.

When your store is disconnected, you’ll see a yellow exclamation mark next to your store URL.

To fully uninstall MailChimp for Shopify, you’ll also need to remove the app from your Shopify account. Check out Shopify’s guide on How to Uninstall an App.

 

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