Use MailChimp for Shopify

This feature requires Manager user level or higher.

MailChimp for Shopify helps you keep in touch with customers who have purchased a product from your Shopify store.

Connect MailChimp for Shopify, and we’ll automatically sync customers and their purchase data to MailChimp. Use Shopify data to create targeted campaigns, or use our e-commerce link tracking to track sales and measure your ROI.

In this article, you’ll learn how to install MailChimp for Shopify, view your customers in MailChimp, and send an email from Shopify.

Before You Start

Here are some things to know before you begin this process.   

How it Works

MailChimp for Shopify syncs your existing orders and customers to your MailChimp account. Product orders will be stored in subscriber profiles and campaign reports.

The first time you connect, existing Shopify store customers who agreed to accept marketing emails will be imported to your MailChimp list as subscribers. After that, we'll add each new customer's email address to your list. The sync does not add any other customer list fields to your MailChimp list.

If a customer unsubscribes from a MailChimp campaign, they won’t receive any additional marketing from you, and we’ll sync their opt-out status to your Shopify account. If you manually unsubscribe a customer in MailChimp, we'll remove them from your list, but their opt-in status in Shopify will remain the same.

Change Shopify Checkout Setting

Shopify’s default checkout setting adds Shopify customers as subscribers to your MailChimp list. This violates our best practices for a permission-based list, and can lead to high bounce rates and abuse complaints. Before you connect MailChimp for Shopify, be sure to change Shopify’s default checkout setting.

To change Shopify’s checkout setting, follow these steps.

  1. Navigate to your Shopify Checkout Settings page.
  2. On your Checkout Settings page, scroll to Order Processing.
  3. Click Customer does not agree to receive promotional emails by default.
  4. Click Save.

Connect Shopify

In the Shopify login popup, input your Shopify credentials. You’ll be redirected to the Shopify installation screen to install MailChimp for Shopify.

To connect your Shopify store to a list in MailChimp, follow these steps.

  1. Click your profile name, and choose Account.
    click account

  2. Click Connected Sites.
    Cursor clicks the Connected Sites tab.

  3. Click Get Started.
    Cursor clicks the Get Started button.

  4. Click Shopify. Cursor clicks Shopify.

  5. Click Next in the lower-right corner.

  6. Input your Shopify store URL. Type the URL of your Shopify store.

  7. Click Next.

  8. If you don't have the MailChimp for Shopify app in Shopify, you’ll be redirected to the Shopify installation screen.

  9. Review the setup information, and click Install app. You’ll then be taken back to MailChimp.

  10. Click the Choose a list to sync drop-down menu, and choose a list or Create a new list.
    Cursor clicks the Choose a List to Sync drop-down menu and chooses a list.

  11. Click Next.

  12. Click All Done.

 

That’s it! After you connect MailChimp for Shopify, you’ll be redirected to the connected site detail page in MailChimp. From there you can manage your synced list, send e-commerce automations to your customers, and view reporting data.

Screenshot of Site Details page.
 

Segment Shopify Customers

With MailChimp for Shopify connected, you can create segments that target subscribers based on data like product purchased, total number of orders, or purchase date.

To segment your Shopify customers in MailChimp, follow these steps.

  1. Navigate to the Lists page in your MailChimp account.

  2. Click the name of the list you want to work with.

  3. Click Create A Segment.

  4. Set the drop-down menus to Signup Source | source was | MailChimp for Shopify.

  5. Click Preview Segment.

  6. Review the segment, and click Save as Segment.

  7. In the pop-up modal, type a name for your segment, and check the box next to Auto-update.

  8. Click Save.

Send an Email from Shopify

Choose a product or collection in your Shopify account, and automatically create a MailChimp campaign that contains your product images and information.

To send an email from your Shopify account, follow these steps.

Email a Product

  1. Log in to your Shopify account.
  2. In the navigation panel, click Products
    Choose products
  3. In the Products menu, click Products.
    Products in products menu
  4. Check the box next to your product name.
  5. Click the Bulk actions drop-down menu and choose Email using MailChimp.
    email product using mailchimp
  6. Select a template to use from the options provided, and click Send to MailChimp Campaign.

In MailChimp, continue through the Campaign Builder and schedule or send your campaign as you normally would.

Email a Collection

  1. Log in to your Shopify account.
  2. In the navigation panel, click Products.
    Choose products
  3. In the Products menu, click Collections.
    Choose collections
  4. Click the name of your collection.
  5. Click the ••• button in the header of the page, and click Email using MailChimp. Select to Send Email with MailChimp from the drop-down menu.
  6. Select a template to use from the options provided, and click Send to MailChimp Campaign.

In MailChimp, continue through the Campaign Builder and schedule or send your campaign as you normally would.

By default, we'll send your campaign to the list your Shopify store is connected to and use the name of your Product or Collection as the subject line. To edit these defaults, navigate to the Recipients or Setup step of the Campaign Builder.

Next Steps

After you connect to Shopify, you can do a lot with the the data you collect, like build segments, send automations, track purchases, and view results.

Find out everything MailChimp has to offer with these guides.

How to Use MailChimp for E-Commerce

Create an Abandoned Cart Email

Create A Product Retargeting Email

Add a MailChimp Signup Form to Your Store

Check out these Shopify guides for adding a MailChimp signup form to your store.

Shopify Help Center: Add a Signup Form to Your Shopify Store

Shopify Help Center: Get a MailChimp Form Action URL

Disconnect Shopify

When you disconnect a Shopify store from MailChimp, you’ll no longer see the store’s purchase data in your MailChimp list. To see the data again, you'll need to reconnect the store.

To disconnect your Shopify store from MailChimp, follow these steps.

  1. Click your profile name, and choose Account.
    click account

  2. Click Connected Sites.
    Cursor clicks the Connected Sites tab.

  3. Find the Shopify store you wantto disconnect, and click Edit. click shopify

  4. Click Remove Site.

  5. In the Are you sure? pop-up modal, click Remove.

 

To fully uninstall MailChimp for Shopify, you’ll also need to remove the app from your Shopify account. Check out Shopify’s guide on How to Uninstall an App.

 

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