Getting Started with Facebook Ad Campaigns

MailChimp’s not just for email anymore!

To help your marketing message reach a new audience, run a Facebook ad campaign. Set up and purchase your ad, send it to Facebook, and view results without ever leaving your MailChimp account. You can use Facebook ad campaigns to generate leads and new email marketing subscribers, boost sales on a product, earn donations, and more.

In this article, you’ll learn about our Facebook ad campaigns.

About Facebook Ads

When you buy an ad through MailChimp, you can manage your email marketing and your Facebook marketing in one place, without hopping back and forth between services. Almost a billion people log into Facebook every day, and your potential customers, clients, and prospects are likely there, too.

Use ad campaigns to reach a big audience of Facebook users, including MailChimp list subscribers, people similar to those on your list, or even audiences who don’t subscribe to your list yet.

After you publish your ad, we’ll start tracking ROI, engagement, and cost-per-click results in your MailChimp Reports. This way, you’ll see the value of every ad dollar you spend.

Sample Facebook Ad Campaigns

Choose from two types of ads: a Page Post ad featuring one static image, or a Carousel ad, which cycles through multiple images to tell a visual story.

image: Screenshot of a posted Facebook ad, made through MailChimp

How it Works

Creating a Facebook Ad through MailChimp is a multi-step process. Here's how it works.

Design Your Ad in the Ad Builder

  • Connect to Facebook
    Choose the Facebook Page you want to promote in the ad.
  • Choose your audience
    Select an audience of subscribers, e-commerce customers, or a brand new audience based on age, gender, location, or interests you choose.
  • Set your budget
    Decide how much to spend on your ad each day.
  • Design your ad content
    Create a one-image ad, or an ad with multiple images in carousel format.

Submit and Review

  • Submit your ad to Facebook
    After you submit and confirm your ad, we’ll send it over to Facebook for review.

  • Check back later
    Facebook will review the ad to make sure it fits their Advertising Policy. This process can take a bit of time, depending on Facebook's queue.

Post Ad and View Results

  • Post ad on Facebook
    When Facebook approves your ad, we'll let you know via email that your ad will appear online soon. We use Facebook's automatic placement feature to determine your ad's best location. Ads can appear in Facebook Feeds, Facebook Instant Articles, Facebook Right Column (visible on desktop only) and Audience Network (visible on mobile only).

  • View results
    Ad results will be updated daily in the Reports section of your MailChimp account, where you can also view comments and likes.


Facebook ads are a simple and affordable way to boost your marketing. We don’t add any extra service fees, and you’ll only pay what Facebook charges for ads.

To purchase an ad through MailChimp, you’ll choose your target audience, and pay up front based on how many people your ad is projected to reach. We refer to this payment as your ad budget. After you design your ad and submit it to Facebook for review, we’ll let you know when it’s approved and posted to Facebook.

Help Resources

Here are some resources to help you get started with your own Facebook ad campaigns.

To learn about real-world ad examples and best practices for your marketing strategy, download or print this guide.
Defining Your Facebook Advertising Strategy


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