Use MailChimp's eCommerce360 feature to track individual visitors to your website from your MailChimp campaigns, capture order information, and pass it all it back to MailChimp. View your eCommerce360 stats for your campaigns from the Reports page in your account and set up segments and Automation workflows based on your subscribers' purchase activity.
Below, you'll learn about the shopping cart plugins that support eCommerce360 tracking, how to set up tracking, and how to view your ecommerce stats.
Shopping Cart Plugins
The E-Commerce Integrations page contains available shopping cart plugins that automatically support eCommerce360 link tracking on your MailChimp account, or you can work with a developer to customize ecommerce tracking with the MailChimp API.
How It Works
Every campaign you want to track needs to be properly tagged by MailChimp. To set up eCommerce360 link tracking, follow these steps.
- Navigate to the Setup step of the Campaign Builder.
- Scroll down to the
Tracking section, and check the
eCommerce360 link tracking box.
MailChimp will automatically append two tags to each URL in the email campaign.
- mc_cid is the internal MailChimp campaign ID.
- mc_eid is the unique, MailChimp-generated ID for the list subscriber.
Install one of the shopping cart plugins on your site to track the ecommerce data. Once installed, the plugin will listen for the MailChimp tags appended to a URL and add them as a site cookie to your webpage to pass information back to your MailChimp account.
When a visitor to the site completes a purchase through your shopping cart, we attach the order details to the subscriber's profile in MailChimp, so you can create segments and Automation workflows based on purchase activity. We'll also pass the purchase details back to your MailChimp campaign reports and the Top Fives chart on the MailChimp Dashboard.
eCommerce360 data can be viewed in a couple different places within your MailChimp account.
Different plugins vary in what information gets pushed back to MailChimp and when, so the stats you see in your MailChimp account may look different from ecommerce data you have stored outside of MailChimp.
Some plugins will push purchase information for your subscribers back to MailChimp that didn’t result from one of your campaigns. In this case, the ecommerce data on your subscribers’ profile pages will differ from the data in your campaign reports.
- More information on how to manually set up the eCommerce360 integration can be found in the MailChimp API docs. Consult our Experts Directory if you need a developer to help you with this.
- eCommerce360 uses specific API endpoints to gather ecommerce data and functions independently of our Analytics360 plugin, which displays analytics based on data from Google Analytics and other advanced integrations you have set up in your account.