Use MailChimp's eCommerce360 feature to track individual visitors to your website from your MailChimp campaigns, capture order information, and pass it all it back to MailChimp. From there, view purchase details, conversions, and total sales on the Reports page in your account, and set up segments and Automation Workflows based on your subscribers' purchase activity.

We have plugins available for most of the popular shopping carts that automatically support eCommerce360 link tracking on your MailChimp account:

How It Works

Every campaign you want to track needs to be properly tagged by MailChimp. To set up eCommerce360 link tracking, follow these steps.

  1. Navigate to the Setup step of the Campaign Builder.
  2. Scroll down to the Tracking section, and check the eCommerce360 link tracking checkbox.

Ecommerce360 tracking

MailChimp will automatically append two tags to each URL in the email campaign. They are mc_cid and mc_eid, where cid is the internal MailChimp campaign id and eid is the unique, MailChimp-generated id for the list member.


Install one of the above shopping cart plugins on your site to track the e-commerce data. Once installed, the plugin will listen for the MailChimp tags appended to a URL. For example, in the case of this URL,, the site would capture the two MC variables 234klh2lkh234 and reth4234lj and add them as a site cookie to your webpage.


When a visitor to the site completes a purchase through your shopping cart, we attach the order details to the subscriber's profile in MailChimp, so you can create segments and Automation Workflows based on purchase activity. We'll also pass the purchase details back to your MailChimp campaign reports and the Top Fives chart on the MailChimp Dashboard.

eCommerce360 data can be viewed in a couple different places within your MailChimp account.


  • You can manually set up eCommerce360 link tracking for your website. More information about that can be found in the MailChimp API docs. If you need to contact a developer for help with the eCommerce360 tags and passing the information back to MailChimp, take a look at our Experts Directory.
  • eCommerce360 link tracking can be used in conjunction with Google Analytics tracking or any other tracking option provided by MailChimp.

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