Connect your online store to your MailChimp account so you can increase your ROI and learn more about your customers. Our eCommerce360 link tracking captures detailed customer purchase data and passes it back to MailChimp. Use this information to create personalized email campaigns and automation workflows based on your subscribers’ purchase history.
In this article, you’ll learn how to set up and use eCommerce360.
Before You Start
Here are some things to know before you begin this process.
This feature is available for paid and free MailChimp accounts.
To use eCommerce360, you need to connect your e-commerce platform or online store to MailChimp with an integration, or with the API.
After you connect an e-commerce integration to MailChimp, turn on eCommerce360 link tracking on each campaign to measure subscriber purchases that come from that campaign.
Some e-commerce integrations will push purchase information for your subscribers back to MailChimp that didn’t result from one of your campaigns. In this case, the e-commerce data on your subscriber profile pages will differ from the data in your campaign reports.
Connect an E-Commerce Integration
To use eCommerce360 tracking, you'll first need to connect your e-commerce platform or online store to your MailChimp account, which you can do with an integration.
Find an Integration
An integration is a plugin that connects an outside site or service to MailChimp. Our Integrations Directory lists options for stores and e-commerce platforms that support eCommerce360.
Here are a few common examples of e-commerce platforms that integrate with MailChimp. Click the links to view options and setup instructions, or browse our Integrations Directory.
After you connect your e-commerce integration to MailChimp, turn on eCommerce360 link tracking in the Setup step of the Campaign Builder to measure customer purchases.
Create a Custom Integration with the API
If none of the options in the Integrations Directory work for you, you can create an e-commerce integration with MailChimp’s API. This is an advanced feature and is recommended for users familiar with custom coding. Contact your developer, or hire a MailChimp Expert if you need assistance.
Read MailChimp’s API documentation for more information.
Turn on eCommerce360 Link Tracking
After you connect your e-commerce integration, turn on eCommerce360 link tracking for your e-commerce campaigns or automation workflows to begin tracking purchases.
To turn on eCommerce360 link tracking, follow these steps.
Navigate to the Setup step of the Campaign Builder.
In the Tracking section, check the eCommerce360 link tracking box.
When tracking is turned on, we’ll automatically add two tags to each URL in your campaign.
mc_cid is the internal MailChimp campaign ID.
mc_eid is the unique, MailChimp-generated ID for the list subscriber.
When you send your campaign, your connected e-commerce integration will track the MailChimp tags in each campaign link and add them as a site cookie that passes information back to your MailChimp account. The results appear in your MailChimp reports and in subscriber profiles.
Use eCommerce360 Data
After your MailChimp account is linked to an e-commerce integration and you’ve started sending campaigns with eCommerce360 link tracking turned on, there’s a lot you can accomplish with the data you collect.
After you send your tracked e-commerce campaign, you can view subscriber purchase data, like items purchased and total money spent, in subscriber profiles and in your campaign reports.
Build E-Commerce Segments
Segment by signup source to view and contact your e-commerce subscribers. Or use segments to target subscribers who made specific purchases, like all subscribers who ordered a certain product, or all subscribers who spent over $100 at your online store.
Send Targeted Campaigns or Automations
Reach out to subscribers who want a product update or a back-in-stock email with a custom campaign. Or create automation workflows to send a series of offers as an incentive for your e-commerce subscribers to make another purchase.