How We Determine Influence Ratings

This is part of paid features.

Lists with Social Profiles enabled display Influence Ratings that measure online influence of each of your subscribers. A few factors affect this rating.

  • Whether the subscriber is a member of a social network and which social network(s) they're on. Twitter and Facebook contribute to the Influence Rating more than LinkedIn, Flickr and MySpace.
  • The number of friends/followers they have on their social network(s).
  • Subscriber activity, such as opens and clicks, for sent campaigns.

This feature is powered by FullContact.

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