Integrate Eventbrite with MailChimp

This feature requires Manager user level or higher.

Send event invitations to your MailChimp subscribers with our Eventbrite integration and templates. Set up the Eventbrite integration, send events through MailChimp, and check your Eventbrite stats in the MailChimp campaign report.

Below, you'll learn how to connect your MailChimp account with your Eventbrite account, and send an Eventbrite campaign.

Connect the Eventbrite Integration

  1. Click your profile name to open the Account Panel and choose Account.
  2. Click the Integrations option.
    Integrations option.
  3. Click the Eventbrite option.
    Integrations list showing Eventbrite row
  4. Click Connect.
    Eventbrite API Key
  5. Click Allow to connect your Eventbrite and MailChimp accounts.

After connecting your MailChimp account to Eventbrite, the Eventbrite logo on the Integrations page is illuminated.
Eventbrite success

Send an Eventbrite Campaign

You can send Evenbrite-invitation campaigns through MailChimp by following the steps below.

  1. Navigate to the Campaigns page.
  2. Navigate through the Recipients and Setup steps in the Campaign Builder to begin creating your campaign.
  3. Click the Create Campaign button to create a Regular Campaign.
  4. Click the All drop-down menu to show theme categories, and select the AutoConnect option.
    click the AutoConnect option
  5. Available templates will appear in the lower pane. Locate the EventBrite template you want to use and click the Select button.
  6. Check the box next to the event you'd like to send the invitation for then press the Select button.
    Choose event
  7. Proceed through the rest of the Campaign Builder and send the campaign to your list. Keep in mind that if you change the URL associated with the Attend Event button, we can't collect Analytics360 data.

View Eventbrite Stats in MailChimp Reports

You can see an overview of your Eventbrite event stats in the campaign report by following the steps below.

  1. Navigate to the Reports page
  2. Click the View Report button for the Eventbrite invitation campaign.
  3. Click the Analytics360 heading.

Here can see see how many tickets were sold, how many tickets are still available, and also which subscribers have registered for the event.

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