About MailChimp for Salesforce

The MailChimp for Salesforce application allows you to manage MailChimp subscribers from Salesforce leads and contacts, upload MailChimp subscribers as Salesforce leads, build segments in your MailChimp list, create MailChimp campaigns, and view MailChimp campaign activity and reports all within your Salesforce account.

After you install MailChimp for Salesforce, you will have access to features like the Query Builder and Campaign Builder.

Below, you’ll find answers to some common questions about MailChimp for Salesforce.

What are person accounts? Are they supported?

Person accounts are a hybrid of contacts and accounts within Salesforce, so each person account is a separate contact and account record. Unlike other accounts in Salesforce, which are designed for business to business, person accounts are for companies that use a business-to-consumer model.

Person accounts are supported for use with MailChimp for Salesforce.

What happens when a subscriber is deleted in MailChimp?

When a subscriber is deleted from a list in MailChimp, it doesn’t affect the profile of the associated contact or lead in Salesforce.

What happens when a list is deleted in MailChimp?

When a list is deleted in MailChimp, it doesn’t affect the profiles of the associated contacts or leads in Salesforce.

What happens when a subscriber unsubscribes from a MailChimp list?

When a subscriber unsubscribes from the MailChimp list, their subscription status for that list appears on MailChimp Subscriptions page. To view the MailChimp Subscriptions page, navigate to the Contact or Lead Page, and click Manage Subscriptions in the MailChimp Subscriber section.

The Email Opt Out field on their Salesforce contact or lead page will not change.

When is my contact or lead information updated?

Contacts and leads are updated during hourly sync based on the date in the Profile Updated field for the associated subscriber profile in MailChimp. The contact or lead profile in Salesforce will display the information that was available during the last sync.

When is my campaign activity updated?

Campaign activity is updated during the hourly sync. This process will provide a snapshot of campaign activity, but is not intended to be used to build reports. During the hourly sync, campaign activity is updated for the 25 most recently added subscribers to your list. Reports are generated from the campaign activity for only these 25 subscribers.

How do groups work in MailChimp for Salesforce?

Use the Query Builder to add contacts and leads to groups. You can also add subscribers to groups through their Contacts or Leads Page in Salesforce.

Groups can’t be created in Salesforce, and must be created in your MailChimp account.

How are segments used in MailChimp for Salesforce?

Use the Query Builder to create static segments that are added to your MailChimp account. These static segments will update as leads and contacts meet the query criteria.

If a contact or lead is updated in Salesforce and no longer meets the query criteria, they won’t be removed from the static segment in MailChimp. If you need to remove a subscriber from a static segment, delete the segment from your MailChimp account and run the query to rebuild it.

How does MailChimp for Salesforce use the API?

Unlike the built-in Salesforce integration, MailChimp for Salesforce makes calls against the MailChimp API rather than the Salesforce API. If you are seeing an unusually high number of API calls, disconnect the built-in integration.

Which data takes priority when Salesforce and MailChimp are synced?

Salesforce data always takes priority over MailChimp data when hourly sync is enabled. If a MailChimp subscriber profile is edited, those changes will not overwrite the data in Salesforce. If a Salesforce Contact or Lead Page is edited, those changes will overwrite MailChimp subscriber data during the next sync.

What are Validation Rules?

Validation Rules are requirements for field data. These rules need particular fields to be filled in order to save changes, need particular ranges of numerical values, or need particular date ranges for the field to be saved. Validation Rules are set separately for contacts and leads within Salesforce.

Which field types can be mapped from Salesforce to MailChimp?

Picklists, checkboxes, and date fields in the Contact or Lead Page can be mapped to MailChimp list fields.

  • A picklist field in Salesforce can be mapped to a drop-down or text field in MailChimp
  • A checkbox field in Salesforce can be mapped to a text field in MailChimp
  • A date field in Salesforce can be mapped to a date or text field in MailChimp

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