Integrate SurveyMonkey with MailChimp

This feature requires Manager user level or higher.

Connect our built-in SurveyMonkey integration to quickly create and send surveys to your subscribers, and track the results in MailChimp.

In this article, you’ll learn how to connect the integration, send a survey, and review the results.

Connect the Integration

To connect the integration, follow these steps.

  1. Click your profile name and choose Account.
  2. Click Integrations in the Account navigation bar.
    Integrations option.
  3. Click SurveyMonkey.
  4. Click Connect.
  5. Click Authorize to grant MailChimp access to your SurveyMonkey account.
    Authorize connection between accounts

After you complete this process, you can send a survey from SurveyMonkey to MailChimp to create a campaign. For more information, take a look at SurveyMonkey's FAQs.

Send a Survey

After you connect your MailChimp account to SurveyMonkey, you can use a pre-designed Integrations template to add a survey to a new campaign.

To send a survey from your MailChimp account, follow these steps.

  1. Navigate to the Campaigns page.
  2. Click Create Campaign in the upper-right corner of the screen to create a Regular Campaign.
  3. On the Template step, click Themes.
  4. Click the All drop-down menu and choose Integrations.
    Temlate drop-down menu
  5. Select a SurveyMonkey template and choose the survey you'd like to send in the pop-up window.
  6. Customize your design and add your content on the Design step of the Campaign Builder before sending the survey to your list.

A link to the survey is automatically included in the campaign. Recipients can click the link to open the survey in a separate browser tab or window.

View the Report

After you send your campaign, you can view the survey results in your SurveyMonkey account or in your MailChimp campaign report.

To learn how to view the results in your MailChimp campaign report, follow these steps.

  1. Navigate to the Reports page in your account.
  2. Click the title of a campaign that includes a SurveyMonkey survey.
  3. Click the Analytics360 tab to review your survey results.
    See survey results under Advanced section in campaign report

Here are a few things you should know about your SurveyMonkey results.

  • The SurveyMonkey Stats overview page includes survey stats and a direct URL to the survey. When your stats update, we detail the subscribers who have started or not started and who have completed and not completed the survey. Survey stats update every 3 hours for 7 days after the campaign is sent to your list. To manually update the stats, click the Update Stats button.
  • On the completed survey, started survey and have not started survey tabs, there is a Send To This Segment button. When you click the Send To This Segment button, you are taken to the  Recipients step of Campaign Builder with the segment already selected. Continue through the steps of the Campaign Builder to send your campaign to the segment.
  • Click the View Response button on the all recipients or completed survey tab to see individual subscriber responses to your survey. This takes you to your SurveyMonkey site.
  • If you're already in SurveyMonkey, you can click on the Analyze Results tab to look at your results. You can see the number of responses for each question and a summary of answers.

Segment List by Activity

You can create segments based on whether your recipients interacted with your survey. Segmentation options include whether subscribers have started or not started your survey, and whether they have completed or not completed it.

Save and Manage Segments

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