Grow Your List With Twitter’s Lead Generation Card

This feature requires Admin user level or higher.

If you’ve connected Twitter with your MailChimp account, attract new subscribers with Twitter’s Lead Generation Card. The Lead Card works like a MailChimp signup form inside a tweet.

In this article, you'll learn how to connect your Twitter Lead Generation Card to your MailChimp list.

Before You Start

Here are some things to know before you begin this process.

  • To use this feature, you need a paid Twitter advertising account. Twitter Ads is available to any Twitter user with an active account that meets Twitter's eligibility criteria.

  • You’ll need to connect your Twitter account to MailChimp on the Integrations page.

  • In the setup process, we’ll ask you for a link to your site’s privacy policy, which Twitter requires. If you don’t have a privacy policy, link to your website’s homepage instead.

  • Choose an 800 x 200px header image for your Twitter Lead Generation Card to store in MailChimp.

How It Works

You’ll create your Lead Card in MailChimp, submit it to your Twitter Ads account, and add it to a tweet. When people sign up through your Lead Card, Twitter will pass the new subscriber information to your MailChimp list, including email address, name, and Twitter handle.

Example Tweet with a Lead Card

Screenshot of a sample tweet with a lead generation card for MailChimp signups..

Build Your Lead Card

To get started, you’ll set up your Lead Generation Card in MailChimp.

To set up a Lead Card, follow these steps.

  1. Log in to your MailChimp account.

  2. Navigate to the Lists page.

  3. Click the drop-down menu next to the list you want to work with, and choose Signup forms.
    A screenshot of the lists dropdown menu, with the cursor over the signup forms option.

  4. Select Form integrations.
    A screenshot of the Form integration section of the signup forms page.

  5. In the Twitter section, type your information into the form fields. Remember, to access this form, you must integrate MailChimp with Twitter, and have a paid Twitter ads account.
    A screenshot of the form you need to fill out to create a twitter lead generation card in MailChimp

  6. Click File Manager to upload a header image for your Lead Card. Your image must be 800 x 200px.
    A screenshot of the File Manager button located next to the Image URL Field, in the Twitter Lead Generation Card builder in MailChimp

  7. Upload your image, and click Select in the File Manager gallery view. We’ll add your image link to the Image URL form field.

  8. Click Submit.

This submits your new Lead Card to the Card Manager in your Twitter Ads account, where you can test and post it.

Preview and Post to Twitter

To create your Lead Generation Card in Twitter Ads and connect it to your MailChimp list, follow these steps.

  1. Log in to your Twitter Ads account.
  2. Click the Creatives drop-down menu and choose Cards.
    Twitter Ads Creatives drop-down with Cards selected.
  3. Click the name of your card to preview it.

When you’re ready, compose and test your promoted tweet, and post it to your Twitter feed. Then, new signups from your Twitter Lead Generation Card will be added to your connected MailChimp list.

Twitter's Lead Generation Card is not able to add contacts directly to a group. To keep track of new Twitter signups in your list, save an auto-update segment of subscribers whose signup source is Twitter.  

If you have Social Profiles activated for the list associated with your Lead Generation Card, we'll apply any new subscriber information from Twitter to your Social Profiles data, too.

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