All the Segmenting Options

This feature requires Manager user level or higher.

With MailChimp, you can use list and subscriber information to target and filter subscribers into segments. Our segmentation options are extensive, so you can choose a single condition or combine up to five conditions with positive and negative relationships to target the right subscribers for each campaign.

Below, you'll find all the segmentation criteria available to you. If you need assistance using segments, check out our segmentation overview and recipes articles, too.

Subscriber Data

For each segmentation condition below, you'll find a short description of what it controls, and a table that displays all of the options in the drop-down menus. In most cases, there are only three choices to make, but for some condition types, a fourth drop-down menu will appear. 

In almost all cases, you won't see all of the options in the drop-down menu in your account that appear on this page. The drop-down menus that appear in your account are limited to what data is available in the list you're working with. 

Automation Activity

Automation report data is available in segmenting options, so you can pull segments of subscribers based on whether they've started or completed a certain Automation workflow.

Operators Available Action
  • started workflow
  • completed workflow
  • not started workflow
  • not completed workflow
Choose workflow from list

Campaign Activity

Create segments based on things like whether a subscriber opened or clicked in a particular campaign. Sent campaigns and draft campaigns are available. "All Recent Campaigns" pulls data from the 500 most recent campaigns sent to your list.

Operators Available Parameters
  • opened
  • clicked
  • was sent
  • did not open
  • did not click
  • was not sent
  • All of the Last 5 Campaigns
  • Any/All Recent Campaigns
  • Any of the Last 5 Campaigns
  • Paused Campaigns list
  • Sent Campaigns list
  • Scheduled Campaigns list
  • Draft Campaigns list

Conversations Activity

MailChimp's Conversations feature tracks email replies from your subscribers. Use this condition to segment for subscribers who have responded to campaigns via email. Sent campaigns and draft campaigns are available. "All Recent Campaigns" pulls data from the 500 most recent campaigns sent to your list.

Operators Available Parameters
  • has replied
  • has not replied
  • All of the Last 5 Campaigns
  • Any of the Last 5 Campaigns
  • Any Recent Campaigns
  • Paused Campaigns list
  • Sent Campaigns list
  • Scheduled Campaigns list
  • Draft Campaigns list

Date Added

Use the Date Added condition to create a segment based on the date a subscriber signs up or is imported to your list.

Operators Available Parameters Action
  • is
  • is before
  • is after
  • the last campaign was sent
  • a specific campaign was sent
  • a specific date
Choose campaign from list, or choose date

Email Client

If you have different campaign designs for people who use different mailbox applications, you can segment based on Email Client. Only one client can be selected per condition, but up to five conditions can be selected for any segment. 

Operators Available Parameters
  • is
  • is not
  • desktop
  • mobile
  • webmail
  • Lotus Notes
  • Outlook 2007
  • Outlook 2010
  • PocoMail
  • Postbox
  • Shredder
  • Spicebird
  • The Bat!
  • Thunderbird
  • Windows Live Mail
  • Android
  • BlackBerry
  • iPhone
  • AOL
  • Gmail
  • Hotmail
  • Yahoo!
  • Yahoo! Classic

Info Changed

Each time a subscriber updates his or her profile with MailChimp, we'll make a note. Use the Info Changed condition to create a segment based on when your subscriber's profile was last updated.

Operators Available Parameters Action
  • is
  • is before
  • is after
  • the last campaign was sent
  • a specific campaign was sent
  • a specific date
Choose campaign from list, or choose date

Language

MailChimp tries to detect your subscriber's language when they sign up or click links in your campaign. 

Operators Available Parameters
  • is
  • is not
English, Arabic, Afrikaans, Belarusian, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, Estonian, Farsi, Finnish, French (France), French (Canada), German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Irish, Italian, Japanese, Khmer, Korean, Latvian, Lithuanian, Maltese, Malay, Macedonian, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Serbian, Slovak, Spanish (Mexico), Spanish (Spain), Swahili, Swedish, Tamil, Thai, Turkish, Ukrainian, Vietnamese, Custom

Location

Your list contains different types of location data, including  geolocation data, or by zip code and address information you've imported with your list.

When using U.S. zip codes, use only five-digits. To use geolocation, choose is within or is not within, enter a distance from a city, and click Validate Location to get the most accurate segment.

Geolocation

Operators Available Actions
  • is within
  • is not within
  • Choose distance from list and type city, state or city, country, in field.
  • Click Validate Location.

Mailing Address

Operators Available Actions
  • is in country
  • is not in country
  • is in US state
  • is not in US state
  • is zip (US-only)
  • is not zip (US-only)
  • is within distance of zip (US-only)
  • is unknown
  • Choose country from list
  • Choose country from list
  • Choose state from list
  • Choose state from list
  • Type zip code in field
  • Type zip code in field
  • Choose distance from list and type zip code in field

Member Rating

Use the Member Rating condition to create a segment of your most or least engaged subscribers.

Operators Available Action
  • is
  • is not
  • is greater than
  • is less than
Hover and click over star rating.

Poll/Survey Activity

Use the Poll/Survey Activity condition if you have campaigns that use our poll or survey merge tags. You can segment by which subscribers did or did not respond. Surveys allow you to segment on votes for specific responses.

Operators Available Parameters Actions
  • responded
  • did not respond
  • name of poll
  • name of campaign containing the survey
  • Choose Any response
  • Choose from one of the survey responses

Signup Source

Choose Signup Source to segment your list by how a subscriber was added to your list. You'll the sources use to create your list, so if you've never imported a list or you have no integrations set up, you won't see those options.

Operators Available Parameters
  • source was
  • source was not
  • Unknown
  • Admin Add
  • List Import
  • Hosted Signup Form
  • Facebook Signup Form
  • Embed Form
  • Ecomm360 - Generic
  • Ecomm360 - Paypal
  • Ecomm360 - Dpd
  • Ecomm360 - E-Junkie
  • API - Generic
  • API - MC Wordpress Plugin
  • API - Joomailer
  • API - Magento MageMonkey
  • API - Chimpadeedoo
  • Squarespace

Merge Fields

If your imported list contains extra information about each subscriber, you can use it to target your campaigns. Under the Merge Fields section of the drop-down menu, you'll see the column labels you imported with your list. 

These fields are based on the column labels in your list and vary for each user and list. Below, you'll see some common examples.

Text Fields

Parameters Operators Available Action
  • First Name
  • Last Name
  • Email Address
  • Favorite Color
  • Preferred Store Location
  • is
  • is not
  • contains
  • does not contain
  • starts with
  • ends with
  • is greater than
  • is less than
  • is blank
  • is not blank
  • Type into text field
  • Birthday
  • Other Date Fields
  • is
  • is not
  • is after
  • is before
  • month is
  • day is
  • is (mm/dd)
  • is blank
  • is not blank
  •  
Choose date using date picker, or type the month/day

Location Fields

Parameters Operators Available Actions
  • Address*
  • Zip Code
  • is
  • is not
  • is within distance (US-only)
  • is blank
  • is not blank
  • Type into text field
  • Type into text field
  • Type distance and zip code

*Address also offers a contains/does not contain option.

Groups

Parameter Operators Available Actions
Group: "Group Title..."
  • one of
  • none of
  • all of
Click labels in list; use CTRL or CMD to select multiple

E-commerce

When you integrate your e-commerce platform with MailChimp, we’ll track your subscribers’ purchase activity so you can target campaigns to specific buyers. You can segment based on specific items, categories, amount spent, and more. Check out all our e-commerce options.

Integrations

Available options will vary by what integrations are connected in your MailChimp account.

VIPs

If you've marked a subscriber as a VIP in MailChimp, you can segment for those subscribers under the Integrations section.

Operators Available
  • is a member of
  • is not a member of

Mandrill Activity

Mandrill users can pass back Mandrill data to segment their lists in MailChimp based on sends, opens, and clicks for emails marked with specific tags.

Operators Available Action
  • was sent emails tagged with
  • was not sent emails tagged with
  • opened emails tagged with
  • did not open emails tagged with
  • clicked emails tagged with
  • did not click emails tagged with
Choose tag from list. Use CTRL/CMD to select multiple.

Goal Activity

After setting up the Goal integration, you can send targeted campaigns to subscribers based on their Goal activity. Input the URL, domain, or other URL-string into the Goal Activity field provided.

To use this segmentation condition, you need to have embedded the Goal tracking code in your webpages. 

Operators Available Action
  • is
  • is not
  • contains
  • does not contain
  • starts with
  • ends with
Type URL-string into field

Goal Last Visited

The Goal Last Visited option lets you use Goal activity to target subscribers based on when they last visited a webpage with the Goal tracking script installed.

Operators Available Parameters Actions
  • is after
  • is before
  • is
  • the last campaign was sent
  • a specific campaign was sent
  • a specific date
  • Choose from list
  • Use date picker

SurveyMonkey Activity

After you create a campaign using our SurveyMonkey integration, you can build segments based on whether your recipients have interacted with your survey.

Operators Available Action
  • started survey
  • completed survey
  • not started survey
  • not completed survey
Choose survey from list

Social

If you've activated Social Profiles for your list, you can create segments based on your subscribers' social data: Age, Following/Fan, Gender, Influence Rating, and Social Network.

Type of Data Operators Parameters
Age
  • is
  • is not
  • 18-24
  • 25-34
  • 35-54
  • 55+
Following/Fan
  • is following you on
  • is not following you on
  • Twitter
  • Facebook
Gender
  • is
  • is not
  • Male
  • Female
Social Network
  • is a member of
  • is not a member of
  • Twitter
  • Facebook
  • LinkedIn
  • About.me
  • Flickr
  • Foursquare
  • Last.fm
  • MySpace
  • Quora
  • Vimeo
  • Yelp
  • YouTube

 

Type of Data Operators Available Action
Influence Rating
  • is
  • is not
  • is greater than
  • is less than
Hover and click over star rating.

You can combine up to five Social Profiles conditions to build a segment. If you’re looking over your Social Profiles stats in the Lists section of MailChimp, you can click the Send to Segment button next to any statistic to open the Campaign Builder.

Operator Glossary

When you create a segment, you choose an "operator," which is usually the second choice and something like "is" or "is not." Different conditions display different operators, and here's a list of the ones you might see.

Operator Description
is Form field data exactly matches the text you input.
is not Form field data does not match exactly the text you input.
contains Form field data contains the text you input.
does not contain Form field data does not contain the text you input.
is greater than Form field data is larger than the number you input.
is less than Form field data is smaller than the number you input.
is before Form field date comes before the date you select.
is after Form field date comes after the date you select.
opened Report data shows subscriber opened a campaign.
did not open Report data shows subscriber did not open a campaign.
clicked Report data shows subscriber clicked any link in a campaign.
did not click Report data shows subscriber didn't click any links in a campaign.
was sent Report data shows subscriber was sent a campaign. This only tracks whether a message was sent from MailChimp, it doesn't account for campaigns that aren't received for any reason.
was not sent Report data shows subscriber wasn't sent a campaign. This only tracks whether a message was sent from MailChimp, it doesn't account for campaigns that aren't received for any reason.
source was Subscriber signed up from the source you select.
source was not Subscriber signed up from a source other than what you select.
has replied Conversations activity shows that subscriber has replied to a campaign.
has not replied Conversations activity shows that subscriber hasn't replied to a campaign.
is within The geolocation of the subscriber is inside the distance radius you select.
is not within The geolocation of the subscriber is beyond or outside of the distance radius you select.
is in country/U.S. state/zip The geolocation of the subscriber is inside the country, state, or zip code you select.
is not in country/U.S. state/zip The geolocation of the subscriber is not inside the country, state, or zip code you select.
is unknown Geolocation data for these subscribers is unavailable. As subscribers engage with your campaigns, MailChimp pinpoints their location, so this field will populate and change over time.
starts with Form field data starts with the text you input.
ends with Form field data ends with the text you input
is blank Form field is empty.
is not blank Form field contains any value.
one of Subscriber is a member of, or interested in, any of the interest groups you select.
none of Subscriber is a member of, or interested in, none of the interest groups you select.
all of Subscriber is a member of, or interested in, all of the interest groups you select.
is a member of Subscriber profile shows they're a VIP or member of Golden Monkeys. This operator is also used with Social Profiles, when subscribers have profiles on certain social networks.
is not a member of Subscriber profile shows they are not VIP or member of Golden Monkeys. This operator is also used with Social Profiles, when subscribers don't have profiles on certain social networks.
is following you on Subscriber is following you on the social network selected.(Requires Social Profiles.)
is not following you on Subscriber isn't following you on the social network selected. (Requires Social Profiles.)
has started
  • When used with Automation: Subscriber has triggered an automation workflow and received at least one email. This includes subscribers who have started and completed the workflow.
  • When used with SurveyMonkey: Subscriber has started the SurveyMonkey survey you select. This includes subscribers who have started and completed the survey.
has not started
  • When Used with Automation: Subscriber hasn't triggered an automation workflow yet.
  • When used with SurveyMonkey: Subscriber has not started the SurveyMonkey survey you select.
has completed
  • When used with Automation: Subscriber has been sent all the emails in an automation workflow.
  • When used with SurveyMonkey: Subscriber has completed the SurveyMonkey survey you select.
has not completed
  • When used with Automation: Subscriber has triggered an automation workflow and received at least one campaign. This will include any subscriber who triggered a workflow, even if they were later segmented out of future automated emails.
  • When used with SurveyMonkey: Subscriber has not completed the SurveyMonkey survey you select. This includes subscribers who have not started the survey at all.

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