In MailChimp, there are a few ways to send to a segment of your list based on e-commerce purchase activity: e-commerce plugins and API integration, and eCommerce360 tracking.
E-commerce plugin and API users will find order details attached to subscribers' profiles for segmenting purposes. Users of the eCommerce360 plugin or eCommerce360 tracking, will also see purchase activity in MailChimp campaign reports and the Top Fives chart on your Dashboard.
Below, you'll learn about the e-commerce segmentation options available in MailChimp.
Use these criteria to send a campaign to a segment of people who have purchased a product from a specific category in your store.
Total Number of Orders
Use these criteria to send a campaign to a segment of people who have made a certain number orders.
Average Number of Products per Order
Use these criteria to send a campaign to a segment of people who purchase a certain number of products per order, on average.
Total Number of Products Ordered
Use these criteria to send a campaign to a segment of people who have made a certain of number orders.
Use these criteria to send a campaign to a segment of people who have purchased a particular product, or products, from your store.
Any Product Purchase
This option targets subscribers that have purchased or not purchased anything from your store.
Use these criteria to send to a segment of subscribers who purchased on, before, or after a specific date.
Average Amount Spent per Order
Use the purchase history to target a segment of subscribers based on the average amount spent per order.
Amount Spent on a Single Order
Use the purchase history to target a segment of subscribers who purchased a specific amount in a single order.
Total Amount Spent
The purchase history can also be used to send to a segment of subscribers who purchased a specific total amount in your store.
Store Ordered From
Use these criteria to send a segment of your subscribers based on which of your stores they've purchased from.
Combine Segmentation Criteria
The purchase activity can be used in conjunction with other segmenting criteria in your account to target specific groups of subscribers. You could combine purchase history with member ratings and send to your most loyal customers who spend good money with you recently.
If you collect address information, you can even add ZIP code proximity to your segmentation criteria.
When you view your segment in the list area, you can send to the segment you're viewing from the same screen. After you choose the conditions, click the Send To button to start a new campaign using that particular segment. From there, you'll be taken to the Recipients step of the Campaign Builder. This feature is not available for existing campaigns, but can streamline the creation of new campaigns.