In MailChimp, there are several different ways to send to a segment within your list based on Ecommerce purchase activity.

If you've installed an Ecommerce plugin or are working directly via our API integrating Ecommerce functionality, we'll attach order details to your subscribers' profiles for segmenting purposes. If you've gone a step further and you're working with an Ecommerce360 plugin or you've enabled our Ecommerce360 Tracking, we'll also pass purchase details back to your MailChimp campaign reports and the Top Fives chart on your Dashboard. For details on where to find that tracking information take a look at this article. Below, we detail the Ecommerce segmenting options available in MailChimp. 

Segmenting options

Category purchased

You can send a campaign to a segment of people who've purchased a product from a specific category in your store:
Segment by category purchased

Total number of orders

You can send a campaign to a segment of people who've made a specific number orders:
Segment by total number of orders

Average number of products per order

You can send a campaign to a segment of people who average a number of products per order:
Segment by average number of products per order

Total number of products ordered

You can send a campaign to a segment of people who've made a specific number orders:
Segment by total number of poducts ordered

Past purchases

You can send a campaign to a segment of people who've purchased a particular product, or products, from your store:
Segment by past purchases

If any product has been purchased

This option targets subscribers that have purchased or not purchased anything from your store:
Segment by purchase activity

Purchase date

You can send to a segment of subscribers that purchased on, before, or after a specific date:
Segment by purchase date

Average amount spent per order

Use the purchase history to target a segment of subscribers based on the average amount spent per order:
Segment by average amount spent

Amount spent on a single order

Use the purchase history to target a segment of subscribers who purchased a specific amount in a single order:
Segment by amount spent on single order

Total amount spent

The purchase history can also be used to send to a segment of subscribers who purchased a specific total amount in your store:
Segment based on total amount spent

Store Ordered From

You can create a segment of your subscribers based on which of your stores they've purchased from:
Segment on store ordered from

Combining segmenting criteria

The purchase activity can be used in conjunction with other segmenting criteria in your account to target specific groups of subscribers. You could combine purchase history with member ratings and send to your most loyal customers who spend good money with you recently:

Create combined segments based on purchase data

If you collect address information, you can even add ZIP code proximity to your segmentation criteria:

Create combined segments based on zipcode

Note

If you're viewing your segment in the list area you can send to the segment you're viewing from the same screen. After you choose the conditions, just click on the Send To button to start a new campaign using that particular segment (we'll place it into the Recipients step as noted above). This can only be used on brand new campaigns, and not on existing campaigns.  

This feature is limited to certain user levels. You can see your user level on the Users & Account Details page and this article explains what each level can access in the account.

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