Add Subscribers to Groups

This feature requires Manager user level or higher.

Groups help you organize subscribers in your MailChimp list by a common interest or preference, so you can send targeted communications. After you create groups in your list, there are several ways to add subscribers to your groups.

Below, you'll learn how to add and import one or multiple subscribers to groups.

Before You Start

  • To move subscribers into groups, first set up group fields in your MailChimp list. After your groups are set up, add subscribers to groups individually or in bulk.
  • If you choose to import a CSV or Excel file to update subscriber groups, subscribers will only be added to groups and won’t be removed from any groups they are already a member of.
  • If you import a subscriber already on your list and select to update their information, the new import will overwrite information already in your list for that subscriber, with the exception of any groups they are already a member of.

Add Individual Subscribers to Groups

There are three ways to add individual subscribers to groups in MailChimp.

Add Subscriber from the Add Subscriber Page

  1. Navigate to the Lists page.
  2. Click the Add Subscriber icon for the list you want to work with.
    Cursor hovers over the add subscriber button for the list.
  3. Type in the subscriber's information. 
  4. Choose the group(s) where you want to add the subscribers, and click This person gave me permission to be added to my list. 
  5. Click Subscribe.

Add Subscriber from the Subscriber Profile

  1. Navigate to the Lists page.
  2. Click the name of the list you want to work with.
  3. If you see the subscriber you want to edit on the View Subscribers table, click their email address and skip to step 6. If not, click the Search icon to find a subscriber.
  4. Type in a first name, last name, or email address to search for the subscriber, and click the Search icon or press Enter on your keyboard.
  5. Find the subscriber you want to edit, and click View Profile.
  6. Click the Edit button next to the Groups subscribed to heading.
  7. Choose which groups to add the subscriber to, and click Save.

Add Multiple Subscribers to Groups

There are four ways to add multiple subscribers to groups in MailChimp.

  • Use a CSV or Excel file to import a batch of new or existing subscribers to the same group(s).
  • Use a CSV or Excel file to import a batch of new or existing subscribers to different groups.
  • Add existing subscribers from the list's Actions menu.
  • Add a segment of existing subscribers to a group.

Import Subscribers to the Same Group or Groups

  1. Navigate to the Lists page.
  2. Click the drop-down menu for the list you want to work with, and choose Import.
  3. Choose either Import from a CSV or TXT file or Copy/Paste from Excel.
  4. Click Browse to upload your file, or paste your Excel content.
  5. Choose the groups to add your subscribers to. Every subscriber in the file you import will be added to the group or groups you choose.
  6. Click Upload File or Import List, depending on your import choice.

Import to Multiple Groups

To import individual subscribers into different groups, you’ll need to format your import file correctly. It is very important that the formatting, like capitalization and spacing, of the Group Titles and Group Names in your import file match the formatting in your MailChimp list. Follow the steps below to set up your import file.

  1. Create a groups column in your import file, and name the column with the Group Title as it appears in your list. Each Group Title needs its own column.
  2. In the cells under the Group Title, type in the Group Names you want to add each subscriber to, with each Group Name separated by a comma.


When you map your fields during the import process, we'll add each subscriber to each group listed. 

Add Subscribers from the Actions Menu

  1. Navigate to the Lists page.
  2. Click the name of the list you want to work with.
  3. Check the box next to each subscriber you want to move into a certain group.
  4. Click the Actions drop-down menu and choose Add to Group.
  5. More drop-down menus will appear. First choose the Group Title, and then the Group Name where you want to add subscribers. 
  6. Click Confirm.

Move Segments into Groups

If you created a segment that you would like to use as a group, follow the steps below to add the members of your segment to a group in your list. This action won't delete your segment. If you have greater than several hundred subscribers, it may be faster to export your list and use one of the import methods mentioned above.

  1. Navigate to the Lists page.
  2. Click the name of the list you want to work with.
  3. Click the Segments drop-down menu and select the segment you want to use or create a new segment.
  4. Check the boxes next to each subscriber you want to add to the group. Click the arrow above the checkboxes, and choose Select Visible to select the subscribers who appear on the table for that page.
  5. Click the Actions drop-down menu and select Add to Group.
  6. More drop-down menus will appear. First choose the Group Title, and then the Group Name where you want to add subscribers.
  7. In the Are you sure? modal, click Confirm to add your subscribers to the group or click Cancel.

    To select subscribers on multiple pages, repeat steps 4–7 for each page.

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