Marking important subscribers as VIPs in your MailChimp account lets you send targeted campaigns using segmenting conditions and make use of MailChimp's Golden Monkeys app for iPhone or Android to track their activity and ratings. In this article, you’ll learn how to designate subscribers as VIPs and how to create segments to send targeted campaigns to subscribers.

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Mark subscribers as VIPs

You can designate up to 500 subscribers as VIPs across all lists in a MailChimp account, based on any criteria you choose. A subscriber's VIP status is specific to each list, meaning if someone is subscribed to two MailChimp lists, their VIP designation in one list does not automatically make them a VIP in the other.

Follow the steps below to designate subscribers as VIPs:

  1. Navigate to the Lists page.
  2. Click the title of the list you want to work with.
  3. Use the checkboxes to select the subscribers you want to designate as VIPs.
  4. Click the Actions drop-down menu and select VIP.
  5. Select Add to mark the subscribers you've checked as VIPs.
  6. Click the Confirm button in the popup modal to confirm the VIP status.

Once confirmed, we display a VIP icon next to the subscriber member rating.

You can also designate individual subscribers as VIPs by opening their subscriber profile and clicking the VIP button under their subscriber portrait. To remove VIP status from subscribers in bulk, follow the steps above and select Remove instead of Add.

Send to VIP subscribers

Once your VIPs are set, you can send targeted campaigns to these subscribers using segments. To create a segment for your VIP subscribers, follow the steps below:

  1. Navigate to the Lists page.
  2. Click on the list you want to work with.
  3. Click on the Segments drop-down menu and then click New Segment.
  4. Click the Date Added drop-down menu and select VIP under the Integrations heading.
  5. Check to be sure is a member of is selected for the condition.
  6. Click Preview Segment.
  7. On the segment preview, click Save Segment.
  8. Type a name for your segment in the popup window and then click Save.

Once you save your segment, you’re ready to send to your VIP subscribers. You can do this from the segment view by clicking Send to Segment or you can select your segment on the Recipients step of the Campaign Builder. If you have the Golden Monkeys app for iPhone or Android, any campaign activity from your VIPs will be pushed to your mobile device for tracking.

This feature is limited to certain user levels. You can see your user level on the Users & Account Details page and this article explains what each level can access in the account.

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