Designate and Send to VIP Subscribers

This feature requires Manager user level or higher.

Sometimes, you may want to pay special attention to specific subscribers on your MailChimp list. To do this, mark important subscribers as VIPs in your MailChimp account so you can use segmenting conditions to send targeted campaigns.

In this article, you’ll learn how to designate subscribers as VIPs and how to create segments to send targeted campaigns to VIP subscribers.

Mark Subscribers as VIPs

You can designate up to 5,000 subscribers as VIPs across all lists in a MailChimp account, based on any criteria you choose. A subscriber's VIP status is specific to each list, meaning if someone is subscribed to two MailChimp lists, their VIP designation in one list does not automatically make them a VIP in the other.

To designate subscribers as VIPs, follow these steps.

  1. Navigate to the Lists page.
  2. Click the name of the list you want to work with.
  3. Check the boxes next to the subscribers you want to designate as VIPs.
  4. Click the Actions drop-down menu and choose VIP.
  5. Choose Add to mark the subscribers VIPs.
  6. Click the Confirm button in the pop-up modal to confirm the VIP status.

VIPs display a VIP icon next to their Member Rating.

You can also designate individual subscribers as VIPs on their subscriber profile. From their profile, click the VIP button under their subscriber portrait.

To remove VIP status from subscribers in bulk, follow the same steps, but choose Remove instead of Add.

Send to VIP Subscribers

After your VIPs are chosen, you can use segments to send targeted campaigns to them. To create a segment for your VIP subscribers, follow these steps.

  1. Navigate to the Lists page.
  2. Click the name of the list you want to work with.
  3. Click the Segments drop-down menu, and click Create a new segment.
  4. Set the drop-down menus to VIPs | is member of.
  5. Click Preview Segment.
  6. Click Save as segment.
  7. Type a name for your segment in the pop-up modal, and click Save.

After you save your segment, you’re ready to send to your VIP subscribers. You can choose to send a campaign to your segment when you view your segment, or you can choose your segment on the Recipients step of the Campaign Builder.

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