Member-activity ratings give you a quick visual measure of engagement levels of your subscribers. We take into account things like open rates and click activity for each subscriber, past bounces or unsubscribes, and a number of other variables that are indicative of engagement, and use that information to generate an activity score from our 20-point activity rating system. We use activity scores to assign member ratings and recalculate these scores after each campaign is sent so scores are raised or lowered depending on your subscribers' recent activity.
Here's an overview of what the star ratings mean and how they correspond to the activity rating scale:
1 Star: Negative activity score (-5 to -1). This recipient has either unsubscribed and resubscribed, or soft bounced in the past.
2 Star: No activity (score of 0). This recipient is most likely a new member, or a previously engaged member who's gone dormant.
3 Star: Limited activity (score of 1). This recipient opens or clicks your campaigns but is either not consistently engaged or hasn’t been on your list long enough to have earned a higher rating.
4 Star: A moderate amount of activity (score of 2 to 5). This recipient often opens or clicks your campaigns when you send.
5 Star: A high level of engagement (score of 6 to 14). This recipient opens or clicks your campaigns very consistently.
Member ratings are great for segmenting your list based on engagement levels. You can send a special campaign to your most loyal subscribers, or even send a "come back" campaign to your least engaged subscribers.
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