Remove Inactive Subscribers

This feature requires Manager user level or higher.

When you remove inactive subscribers from your list, you'll create a segment of unengaged subscribers and remove them in small groups or in bulk. 

Due to anti-spam laws, unsubscribed addresses can't be re-added to your list directly. Always make sure someone wants to hear from you before you re-add an unsubscribed address to your list. 

Below, you'll learn how to create both types of segments, and remove those subscribers.

Segment and Remove by Campaign Activity

  1. Navigate to the Lists page.
  2. Click the name of the list you want to work with.
  3. Click the Segments drop-down menu and click New Segment.
    Cursor hovers over the New Segment button.
  4. Choose any or all from the Subscribers match drop-down menu.
  5. Set the conditions to show Campaign Activity | did not open. In the last drop-down menu, choose All of the Last 5 Campaigns, Any of the Last 5 Campaigns, or All Recent Campaigns. 
  6. Click Add Condition and set the conditions to show Campaign Activity | was sentAll of the Last 5 Campaigns, Any of the Last 5 Campaigns, or  All Recent Campaigns. This lets you target subscribers who have been sent the campaigns, but haven't opened them.
  7. Click Preview Segment.Select Preview Segment
  8. In the View subscribers table, check the box next to each subscriber's email address you want to remove. If you have more inactive subscribers to remove than appear on the page, use the bulk unsubscribe method below.
  9. Click the Actions drop-down menu, and choose Unsubscribe.
    Choose unsubscribe from Actions menu
  10. On the confirmation pop-up modal, click Confirm.

What about new subscribers?

If you're worried you might remove new subscribers, add a condition to the segment above. Set this second condition to Date Added / is before / a specific date. Choose a date that was before your last campaign or a couple of campaigns ago to protect any new subscribers who haven't received a campaign yet.

Select Preview Segment

Segment and Remove by Member Rating

Another way to remove inactive members is to segment subscribers with low member ratings.

  1. Navigate to the Lists page.
  2. Click the name of the list you want to work with.
  3. Click the Segments drop-down menu and click New Segment.
    Cursor hovers over the New Segment button.
  4. Choose any from the Subscribers match drop-down menu.
  5. Set your segment to Member Rating / is less than / 2 stars to segment for subscribers with a member rating of one star. This is considered a negative rating.
    Choose Preview Segment
  6. Click Preview Segment.
  7. In the View subscribers table, check the box next to each subscriber's email address you want to remove. If you have more inactive subscribers to remove than appear on the page, use the bulk unsubscribe method below.
  8. Click the Actions drop-down menu, and choose Unsubscribe.
    Choose Unsubscribe from Actions menu
  9. On the confirmation pop-up modal, click Confirm.

Remove Subscribers with Bulk Unsubscribe

If you have a lot of subscribers to remove, you can create and export a segment, and then use the bulk unsubscribe feature to remove those addresses from your list.

Complete steps 1-6 above to create your segment. Then, follow the steps below to export and unsubscribe the addresses.

  1. On the View subscribers page, click Export Segment.
  2. Click Export as CSV to download a spreadsheet of addresses.
    Member export with completed status.
  3. While you're still in the MailChimp list you're working with, click Manage Subscribers and choose Unsubscribe people.
    Unsusbcribe people.
  4. Open the CSV on your computer, and select and copy all of the email addresses in the spreadsheet.
  5. On the Unsubscribe People page, paste the addresses into the field provided, and click Unsubscribe.

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