There are a few ways to remove inactive subscribers from your MailChimp list. You can find and remove subscribers who haven't opened recent campaigns, or you can segment your list by Member Ratings to remove subscribers who aren't as active or engaged. Below we'll show you how to use both options.

In this article:

Remove subscribers who haven't opened any recent campaigns

  1. Navigate to the Lists page.
  2. Click the list title to view the subscribers.
  3. Click the Segments drop-down menu and choose New segment.
  4. Set your conditions to Campaign Activity / did not open / All Recent Campaigns - since (date) (The All Recent Campaigns option pulls in data for the last 500 campaigns sent to this list. We also note the date of the oldest campaign referenced by this segment).
  5. Click the Preview Segment button to see a list of all subscribers who have not opened a recent campaign.
    Select Preview Segment
  6. Click the Selections drop-down menu and choose the Select Visible option to select each of the subscribers shown on the page you're viewing currently. Scroll to the bottom of the page to change the number of subscribers shown if you prefer to select more at once.
    Choose Select Visible from Selections drop-down menu
  7. Click the Actionsdrop-down menu and choose Unsubscribe to unsubscribe everyone in the segment who hasn't opened a recent campaign.
    Choose unsubscribe from Actions menu

If you have a lot of inactive subscribers and don't want to unsubscribe page-by-page, you can download the segment and use the bulk unsubscribe feature to remove them all at once.

When using opens to determine subscribe activity, it's important to note that a subscriber could open your email, but not be recorded as an open in the reports if they don't download images in your campaigns. We'd suggest taking a look at how open tracking works before using this criteria to remove subscribers from your list.

If you're worried about deleting new subscribers accidentally, you can set the condition to "match 'all' of the following": "Campaign Activity / did not open / All Recent Campaigns - since (date)"and the condition "Date Added / is before / a specific date. Choose a date that was before your last campaign or maybe a couple of campaigns ago. This will protect any new subscribers that have opted-in or been added to the list manually.
Select Preview Segment

Remove subscribers with low member ratings

Another way to remove inactive members is to view the subscribers who have a two star or less Member Rating.

  1. Navigate to the Lists page.
  2. Click the list title to view the subscribers for the list.
  3. Click the Segments drop-down menu and choose New segment.
  4. Set your segment to Member Rating / is less than / 2 stars.
    You can set the segment to less than 3 stars if you'd like, but remember that a two star rating may indicate a new subscriber and not an inactive subscriber. A 1 star rating is considered a negative rating. See the link above about Member Ratings for details.
    Choose Preview Segment
  5. Click the Preview Segment button.
  6. Click the Selections drop-down menu and choose the Select Visible option to select all of the subscribers shown on the page you're viewing currently.

    Choose select Visible from Selections menu

    Scroll to the bottom of the page to change the number of subscribers shown if you prefer to select more at once.

  7. Click the Actions drop-down menu and choose Unsubscribe to unsubscribe the subscribers with a 1 star Member Rating.
    Choose Unsubscribe from Actions menu

This feature is limited to certain user levels. You can see your user level on the Users & Account Details page and this article explains what each level can access in the account.

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