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If you have subscribers who didn’t open a campaign that contained important information for them, you may want to send it again. Sending the same email twice can sometimes cause unsubscribes, but if you only do it once, and within a day of the original send time, it may help you boost your engagement.
In this article, you’ll learn how to re-send a campaign to people who didn’t open it.
Before You Start
Here are some things to know before you begin this process.
- Your chances of unsubscribes and complaints will increase if you resend a campaign two or more days after original delivery time.
You can resend Regular, Plain-Text, A/B Testing, or Multivariate campaigns.
Check out the MailChimp blog to view the latest research on resending campaigns.
Resend an Unopened Campaign
To resend your campaign to people who didn’t open it, you’ll replicate the original campaign and send it to a segment of unresponsive subscribers.
Replicate Your Campaign
To replicate a campaign, follow these steps.
Navigate to the Campaigns page.
Click the drop-down menu for the campaign you want to resend, and choose Replicate.
The replicated copy opens to the Recipients step of the Campaign Builder.
Target Unresponsive Subscribers
To target unresponsive subscribers, follow these steps.
On the Recipients step of the Campaign Builder for your replicated campaign, click Group or new segment.
Click the Subscribers match drop-down menu, and choose all.
For the first condition, set the drop-down menus to Campaign Activity | was sent, and choose the campaign name.
For the second condition, set the drop-down menus to Campaign Activity | did not open, and choose the campaign name.
Click Update Recipient Count to see how many subscribers meet your criteria. Only these subscribers will receive the replicated campaign.
Continue through the Campaign Builder, and send or schedule your campaign.
All set! Now you’ve resent your campaign to subscribers who didn’t open it the first time it was sent.
Be sure to monitor your Reports page to see how your campaign resend affected engagement.
Consider planning a re-engagement campaign to win back long-term inactive subscribers.