Set Default Merge Values for a List
This feature requires Manager user level or higher.
When you use merge tags to personalize your campaign, it's a good idea to set default values to display for recipients who don't have any data for that field. For example, you could set the default value for your first name tag to "Friend." When you use "Hello *|FNAME|*," in a campaign, subscribers whose first names are not in the system will see "Hello Friend."
Below, you'll learn two ways to set default values for your list fields.
From the List Fields and *|MERGE|* Tags Page
To set the default merge tag values from the List fields and *|MERGE|* tags page, follow the steps below.
- Navigate to the Lists page.
- Click the list's drop-down menu and choose
Settings.
- On the
Settings page, click
List fields and *|MERGE|* tags.
- In the fields in the
Default value column, type the default values for your merge tags.
- When you're done, click Save Changes.
Default merge tag values are available for all fields except the required Email Address field. From this page, you can also add new list fields, edit field labels and tag names, set required fields, and choose whether to hide or display the field in your signup forms. To delete a field, click the Trashcan icon to the right of the Default value field.
From the Form Builder
To set the default merge tag values from inside the Form Builder, follow the steps below.
- Navigate to the Lists page.
- Click the list's drop-down menu and choose
Signup forms.
- Select
General forms.
- On the Build it tab, either create a new field or click on an existing field to edit.
- On the
field settings tab, type in the
default merge tag value field the text you want to appear when a subscriber's data is not available, and then click
Save Field.
From the Form Builder, you can also add new list fields, edit field labels, tag names, set required fields, and choose whether to hide or display the field in your signup forms.
Default merge tag values are available for all fields except the required Email Address field. Also, default merge tag values for image fields will only display text.
Default merge tag values will only display in campaigns, and not in your list fields.