When you set a predefined value and use merge tags to personalize your campaign, recipients who don't have a value for that field receive the default value in their campaign. So, if you use "Hi, *|FNAME|*" in your campaign and you don't have the recipient's first name, the default tag can say "Hi, Customer" instead of "Hi, [blank]."

Below, you'll learn how to set a default value for field in your list.

  1. Navigate to the Lists page.
  2. Click the list's drop-down menu and choose Signup forms.
    Choose Signup forms from list menu
  3. Click the General forms option.
    Select General forms
  4. While on the Build it tab, choose your field type under  add a field.
    Choose field type
  5. In the field default merge tag value, add your default preference, like "Customer" or "Friend."
    Add default preference

You can do this for any of the fields in your list, except for email address.

Note

This will only add the default value to your campaign and will not fill your list data with default data, fields with data will remain blank within the list area.

This feature is limited to certain user levels. You can see your user level on the Users & Account Details page and this article explains what each level can access in the account.

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