View a Subscriber Profile Page

This feature requires Manager user level or higher.

The subscriber profile page contains available information about a specific email address in your list. We'll display a profile picture, if it's publicly available, social data, activity history, member rating, and other useful information about the subscriber. You can edit, unsubscribe, or delete a subscriber from their profile page.

Below, you'll learn how to access a subscriber profile page and what information is available there.

Access a Subscriber Profile

Subscriber profiles are available from the Lists page or via our Search tool. Follow the steps below to open a subscriber profile from the Lists page.

  1. Navigate to the Lists page.
  2. Click the title of the list your subscriber is a member of.
  3. Find the subscriber and click their email address to open their subscriber profile.

General Information

The top of a subscriber profile shows some general information about this subscriber. 

general subscriber information

In addition to the subscriber's name and email address, we'll display the following.

  • Member Rating
    We'll display a number of stars between 0 and 5 that represent a subscriber's engagement level. Member ratings take into account open and click activity, past bounces or unsubscribes, and a few additional factors to determine a subscriber's engagement.
  • Subscribed 
    Displays the date and time the subscriber was added to your list.
  • VIP
    When you tag a subscriber as a VIP, you can track their activity using our MailChimp VIPs app for iPhone, iPad, and Android.


The information under the Details tab on the subscriber profile goes more in depth about each subscriber.
subscriber information details

Subscriber Details

Subscriber details shows subscriber data for all the list fields available.


The Overview section logs the following information about your subscriber collected by MailChimp.

  • Profile Updated
    Notes when changes were made to a subscriber's profile, whether made by the subscriber using an Update Profile link or by an account user changing the subscriber's profile.
  • Time zone
    When a subscriber signs up for your list, we collect the IP address from their signup location. The IP information is then sent to a geolocation service provider to get an estimate of your recipient's location, which allows us to determine their time zone. The geolocation data is updated over time by gathering the new IP addresses through a subscriber's campaign activity.
  • Favorite Email Client
    MailChimp can detect what email client a subscriber uses when they open your campaigns. Knowing the email programs your subscribers use most is helpful because you can use it to tailor your content and design to your subscribers.
  • Language
    When a subscriber opts-in to your list, updates their profile, or clicks links in your campaigns (if you've enabled click-tracking), we'll try to detect their browser's language settings in order to determine their preferred language. Subscriber language can be used as segmentation criteria
  • Signup Source
    Displays how the subscriber was added to your list. We can track whether the subscriber opted-in to your list using your hosted MailChimp signup form, a MailChimp embed code form, or the Facebook Signup Application. We can also track if the subscriber was added via our API, OAuth apps, added manually or during a list import, as well as through eCommerce360 actions. Subscribers who were added to your list before 9/19/2012 won't have a signup source listed. To segment these subscribers you can use Date added > is before > 9/20/2012.

Groups subscribed to

Here you'll be able to see which groups this subscriber is a member of in this list. If you don't currently have groups set up in your list, you will not see the Groups subscribed to section of the subscriber profile.


For each subscriber in your list, we'll display which campaigns you've sent them, which campaigns they've opened, and what links they've clicked on. Use the Filter activity drop down to filter the results by type of activity or date.

subscriber activity tab

Activity History information is gathered for a subscriber for as long as they're on your list. If they happen to unsubscribe and resubscribe, their previous Activity History will still be available.

In the Activity History, you can view and filter by the following options.

  • All activity
    Displays a chronological overview of all activity for your subscriber.
  • eCommerce360
    If you use one of our eCommerce360 integrations, you'll see e-commerce activity gathered about this subscriber.
  • Campaign sends
    Appears when a Regular, RSS-Driven, A/B Testing, Automation workflow, or Timewarp Campaign was sent.
  • Opens
    Date and time when a subscriber opens your campaign.
  • Clicks
    Date and time when a subscriber clicked a link in the campaign.
  • Bounces
    Information about a bounce, if any of your campaigns bounces on send to this subscriber.
  • Unsubscribes
    Date and time when a user unsubscribes from your list.
  • Abuse complaints
    Date and time of any abuse complaints logged by the subscriber.
  • Mandrill activity
    If you've connected your MailChimp account to Mandrill we'll display activity history for sends, opens, and clicks passed over from your Mandrill account.


The Notes tab provides a field where you may add subscriber-specific information. These notes are added to the profile, but visible only to account users. This is useful for storing details about subscribers that you don't want to use as a merge field or make visible on the signup form.

subscriber notes tab


The Conversations tab stores conversations you've had with subscribers. On this page you can view, reply to, filter, or delete conversation messages from this subscriber. 

subscriber conversations tab


This page displays a breakdown of all the subscriber's purchases tracked through eCommerce360 activity. If the purchase was tied to a MailChimp campaign, we'll show the name of the campaign as well.

subscriber ecommerce history


The Goals tab in a subscriber's profile displays any visits by this subscriber to URLs or Javascript events on your site that are tracked with our Goal integration.

subscriber Goal history

Social Profiles

If you've activated Social Profiles for your list, we'll display publicly available social data for the subscriber. When this information is gathered, MailChimp populates name, age, gender, company, and social networks based on available information tied to the subscriber's email address.

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