View and Target Subscriber Email Clients

This feature requires Author user level or higher.

Every email client renders your campaign’s HTML code in a different way, so it’s helpful to know which clients your subscribers use most often. MailChimp tracks this for you in your List Stats.

Use this information to test content and layout with Inbox Preview, and experiment with different styles. For instance, try to design a campaign exclusively for web browser email clients, and another for subscribers who use Outlook’s desktop application.

In this article, you’ll learn how to find your list’s top email clients, and send campaigns targeted to those email clients.

Before You Start

  • MailChimp uses open tracking to detect subscribers’ email clients, which relies on images. Because of this, we can’t find email client information for subscribers who disable images.
  • We track email client usage for each list in your account. As you send more campaigns to the list, you’ll see more email client results in the List Stats.

Find a List's Top Email Clients

To find the top email clients for your list, follow these steps.

  1. Navigate to the Lists page.
  2. Click the Stats button next to the list you want to work with.
  3. Scroll to the Top email clients section.
    Top email clients
    After you find your list’s top email clients, use Inbox Preview to generate previews of what your campaign or template will look like in those programs.

Find A Subscriber’s Favorite Email Client

If you have an important VIP on your list, you may want to find out what email client they prefer. To find a subscriber’s favorite email client in their subscriber profile, follow these steps.

  1. Search for your subscriber’s email address.
  2. Click the subscriber’s name to open their subscriber profile.
  3. Scroll to the Overview section to view Favorite Email Client.
    Subscriber Profile Image
    If a favorite email client isn’t listed, either your subscriber hasn’t opened a campaign yet, or their email client blocks images by default, which interferes with email-client tracking.

Use Segments to Target Email Clients

If your subscribers prefer a specific email client, like Gmail on desktop, you may want to design a campaign that’s tailored for that scenario. After you’ve designed the campaign and tested it with Inbox Preview, target Gmail users with a segment.

To set up a campaign segment based on email client, follow these steps.

  1. Navigate to the Campaigns page.
  2. Click the name of the campaign you want to work with, or create a new one.
  3. On the Recipients step of the Campaign Builder, choose a list from the drop-down menu.
  4. Click Group or new segment.
  5. For the first condition, set the drop-down menus to Email client | is | Gmail.
    Email Client Segment image
    After you choose the criteria, we’ll display the number of subscribers in the segment.
  6. Continue through the Campaign Builder.

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