Add or Remove Unsubscribe Reason Survey

This feature requires Manager user level or higher.

The Unsubscribe success page includes an unsubscribe reason survey where subscribers can tell you why they don't want to receive your content anymore. Survey results are available in campaign reports. 

In this article, you'll learn how to view, edit, and remove the unsubscribe reason survey.

View or Edit Survey

To view and edit the unsubscribe reason survey, follow the steps below.

  1. Navigate to the Lists page.
  2. Click the drop-down menu next to the list you want to work with and choose Signup forms.
  3. Select General forms.
  4. Click the Forms and response emails drop-down menu and choose Unsubscribe success page.
    choose unsubscribe success page

We'll show you what your Unsubscribe success page looks like, and if the unsubscribe reason survey is active, you'll see it displayed here. Although the survey appears each time someone unsubscribes from your list, they are not required to fill it out.

Edit Survey Choices

To change the reasons that appear on the survey, navigate to your list's Form Builder. Choose the Unsubscribe success page from the drop-down menu, and click the Translate it tab to edit the text for each option. You cannot add or remove reasons.

Remove the Survey

If you don't want an unsubscribe survey, you'll need to redirect users to a custom Unsubscribe Success page on your website.

First, create a page on your website that tells users they have been successfully unsubscribed from your list. Then, to set a redirect URL for your Unsubscribe Success Page, follow these steps.

  1. Navigate to the Lists page.
  2. Click the drop-down menu next to the list you want to work with and choose Signup forms.
  3. Select General forms.
  4. Click the Forms and response emails drop-down menu and choose Unsubscribe success page.
  5. In the Instead of showing this thank you page, send subscribers to another URL field, input the URL for the unsubscribe success page you created on your website.
  6. Click Save.

Now when recipients click the unsubscribe link, they'll arrive at the URL you set on this page, which doesn't contain the unsubscribe reason survey.

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