When you create a list in MailChimp, we automatically generate a default set of forms, emails, and pages for your new list that guide subscribers through subscription and related processes.
Below, you'll learn how to create and design your forms, emails, and pages in the Form Builder.
About the Form Builder
Forms, emails, and pages are stored in each list's Form Builder. The Form Builder allows you to customize these mobile-responsive documents, so subscribers can access them from any device without any extra work.
Forms and response emails drop-down menu divides the different forms, emails, and pages for your list into four categories.
Signup form, pages and emails that make up the double opt-in process.
Form, page, and email that make up the unsubscribe process.
- Update Profile
Forms, pages, and emails for the Update Profile process.
- Other Bits
Forms and pages associated with Forward to a Friend, your permission reminder; the archive page, and the survey landing page.
These forms, emails, and pages have default styles and settings. Use the Form Builder's Build it, Design it, and Translate it tabs to customize these documents to your brand style and needs.
Build it Tab
The Build it tab is primarily used to add and remove fields to your signup form, and change field settings. You'll choose which fields to include on your signup form, and organize them to appear in the order you want.
Design it Tab
Choose colors, styles, and fonts on the Design it tab. To maintain visual consistency across list processes, design changes made to one document are inherited by all other forms, emails, and pages for the list.
Translate it Tab
Use the Translate it tab to enable or customize translations for your list's forms, emails, and pages. MailChimp supports more than 40 languages. From this tab, you can also modify the default text to better fit your brand, like changing subscribe button text to say "Sign up!" instead of "Subscribe to list."
Access the Form Builder
To access the Form Builder, follow the steps below.
- Navigate to the Lists page.
- Click the drop-down menu next to the list you want to work with and choose
- Click the
Forms and response emails drop-down menu, and choose which form, email, or page you want to edit.
Style Your Forms
- Navigate to the Form Builder, and click the
Design it tab.
Page and then
header in the submenus. Set the text size and margin, which is the distance between the header and form body.
- To access additional options, hover over the header text to display
use image buttons.
Click edit to style the text. You can also click the File Manager icon in the text editor to upload an image to appear with your text.
Click remove to delete the header from all your list forms, emails, and pages.
Click use image to upload an image that will replace your header text.
- Navigate to the
Form Builder and click the
Design it tab.
- Click through the
MonkeyRewards tabs to show additional options. As you click each of these options, a red highlight indicates which area you're editing.
- Use the fields and drop-down menus to make any changes you want to the styles. Changes save automatically.
- Any content section outlined with a red-dashed line can be edited. Click anywhere in the section or click the
edit button to make changes.
- Make any changes you want in the Edit Your Content modal, and click Save & Close.
MailChimp offers a reCAPTCHA field on our hosted signup forms to prevent spam signups.
To enable reCAPTCHA on your signup form, follow the steps below.
- Navigate to the Form Builder.
- Click the Forms and response emails drop-down menu and choose Signup form.
- Check the box next to
Protect your signup form with reCAPTCHA.
Most pages in the Form Builder can be redirected to a URL. Users choose this option when they have custom "thank you" or "success" pages hosted on their own websites instead of the pages designed in the Form Builder.
Enable the Final "Welcome" Email
MailChimp's subscription process includes an optional Final "welcome" email, which is disabled by default. Enable the Final "welcome" email to send your subscribers a gift for signing up, or to give more detail on the type of emails or content they should expect from you.
Use Merge Tags
Some forms, emails, and pages can be personalized to include list field data like a subscriber's first name. List merge tags can be included on the following forms, emails, and pages.
- Signup "thank you" page
- Opt-in confirmation email
- Confirmation "thank you" page
- Final "welcome" email
- Unsubscribe success page
- "Goodbye" email
- Update profile form