Create Signup Forms and Response Emails

This feature requires Manager user level or higher.

When you create a list in MailChimp, we automatically generate a default set of forms, emails, and pages for your new list that guide subscribers through subscription and related processes.

Below, you'll learn how to create and design your forms, emails, and pages in the Form Builder.

About the Form Builder

Forms, emails, and pages are stored in each list's Form Builder. The Form Builder allows you to customize these mobile-responsive documents, so subscribers can access them from any device without any extra work.

The Forms and response emails drop-down menu divides the different forms, emails, and pages for your list into four categories.

These forms, emails, and pages have default styles and settings. Use the Form Builder's Build it, Design it, and Translate it tabs to customize these documents to your brand style and needs.

Cursor hovers over the Build it tab.

Build it Tab

The Build it tab is primarily used to add and remove fields to your signup form, and change field settings. You'll choose which fields to include on your signup form, and organize them to appear in the order you want.

Design it Tab

Choose colors, styles, and fonts on the Design it tab. To maintain visual consistency across list processes, design changes made to one document are inherited by all other forms, emails, and pages for the list.

Translate it Tab

Use the Translate it tab to enable or customize translations for your list's forms, emails, and pages. MailChimp supports more than 40 languages. From this tab, you can also modify the default text to better fit your brand, like changing subscribe button text to say "Sign up!" instead of "Subscribe to list."

Access the Form Builder

To access the Form Builder, follow the steps below.

  1. Navigate to the Lists page.
  2. Click the drop-down menu next to the list you want to work with and choose Signup forms.
    Cursor hovers over Signup forms from the list's drop-down menu.
  3. Select General forms.
    Cursor hovers over Select button for the General forms option.
  4. Click the Forms and response emails drop-down menu, and choose which form, email, or page you want to edit.
    Cursor hovers over the drop-down menu to select a different form or response email.

Style Your Forms

Below, you'll learn how to change the header text or image, and customize the styles and content. Changes made in the Design it tab save automatically.

Change Header Text or Image

  1. Navigate to the Form Builder, and click the Design it tab.
    Cursor hovers over the Design it tab.
  2. Click Page and then header in the submenus. Set the text size and margin, which is the distance between the header and form body.
    Page and header options selected on Form Builder.
  3. To access additional options, hover over the header text to display edit, remove, and use image buttons.
    Cursor hovers over header to display the edit, remove, and use image options.
    Click edit to style the text. You can also click the File Manager icon in the text editor to upload an image to appear with your text.
    Click remove to delete the header from all your list forms, emails, and pages.
    Use Image
    Click use image to upload an image that will replace your header text.

Customize Form Styles and Content

  1. Navigate to the Form Builder and click the Design it tab.
    Cursor hovers over the Design it tab.
  2. Click through the Page, Body, Forms, or MonkeyRewards tabs to show additional options. As you click each of these options, a red highlight indicates which area you're editing.
    Images showing the Email Address field highlighted.
  3. Use the fields and drop-down menus to make any changes you want to the styles. Changes save automatically.
    Cursor selects the font drop-down menu to make style changes.
  4. Any content section outlined with a red-dashed line can be edited. Click anywhere in the section or click the edit button to make changes.
    Image showing content outlined in the red-dashed line.
  5. Make any changes you want in the Edit Your Content modal, and click Save & Close.

Additional Options


MailChimp offers a reCAPTCHA checkbox field on our hosted Opt-in confirmation email to prevent spam signups.

To enable reCAPTCHA, follow the steps below.

  1. Navigate to the Form Builder.
  2. Click the Forms and response emails drop-down menu and choose Signup form.
  3. Check the box next to Protect your signup form with reCAPTCHA.
    Cursor clicks the Protect you signpu form with reCAPTCHA checkbox.

To edit the content on the reCAPTCHA page, click the Forms and response emails drop-down menu and choose Opt-in confirmation captcha. 

Redirect Pages

Most pages in the Form Builder can be redirected to a URL. Users choose this option when they have custom "thank you" or "success" pages hosted on their own websites instead of the pages designed in the Form Builder.

Enable the Final "Welcome" Email

MailChimp's subscription process includes an optional Final "welcome" email, which is disabled by default. Enable the Final "welcome" email to send your subscribers a gift for signing up, or to give more detail on the type of emails or content they should expect from you.

Use Merge Tags

Some forms, emails, and pages can be personalized to include list field data like a subscriber's first name. List merge tags can be included on the following forms, emails, and pages.

  • Signup "thank you" page
  • Opt-in confirmation email
  • Confirmation "thank you" page
  • Final "welcome" email
  • Unsubscribe success page
  • "Goodbye" email
  • Update profile form

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