Preformatted RSS Tags

MailChimp RSS merge tags relate to tags in your RSS feed, including the title, URL, and description of your blog and its individual posts. The group of tags in this section allows you to embed preformatted lists, summaries, or full content of your posts in an RSS campaign.

If you're looking for more control over how posts are laid out, consider using  RSS channel and item tags.

Related RSS tag: <item>

What it displays: A list of your blog posts and their summaries in HTML format. Includes information from inside the <item><description> tags including Title, Date, Author, Comments, Facebook, Google+, and Twitter sharing buttons. If there is no <description> tag, it will display the information in the <content:encoded> tag.

Related RSS tag: <item>

What it displays: A list of your blog posts and their full content in HTML format. Includes information from inside the <item><content:encoded> tags including Title, Date, Author, Comments, Facebook, Google+, and Twitter sharing buttons. If there is no <content:encoded> tag, it will display the information in the <description> tag.

Related RSS tag: <item>

What it displays: A list of your posts formatted in plain text. Includes information from inside the <item> tag including Title, Date, Author, Comments displayed as text. If there is no <description> tag, it will display the information in the <content:encoded> tag.

Related RSS tag: <item>

What it displays: A list of your posts and their full content formatted in plain text. Includes information from inside the <item> tag including Title, Date, Author, Comments displayed as text. If there is no <content:encoded> tag, it will display the information in the <description> tag.

Related RSS tag: <title> and <link>

What it displays: A linked list of the five most recent post titles made prior to the new posts pulled into your campaign since the last send. 

Related RSS tag: <title> and <link>

What it displays: A linked list of the most recent post titles made prior to the new posts pulled into your campaign since the last send, based on the number given for "xxx." 

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