RSS Merge Tags

Use RSS merge tags to customize how your blog content appears when you create RSS campaigns. RSS channel tags pull in content from your blog as a whole, while RSS item tags allow you to customize how your individual blog posts appear. You can think of your blog as a “channel” and your blog posts as “items” from that channel.

Below, you’ll learn about the RSS channel and item tags available to you and how each tag functions.

Channel Tags

Use RSS channel tags to customize content pulled in from your RSS <channel> tag, which represents your blog as a whole, such as your blog title or source URL.

Related RSS tag: <title>

What it displays: The title of your blog or RSS feed "channel."

Related RSS tag: <lastBuildDate>

What it displays: The date your RSS feed was last updated. This tag allows you to include date formatting options, which are available at php.net. Use *|RSSFEED:DATE:FORMAT|* to show the current date in a given format. For example, *|RSSFEED:DATE:d/m/y|* where d is replaced by the day, m by the month, and y by the year.

Related RSS tag: <link>

What it displays: The URL of your source RSS feed or "channel." This tag can be displayed as text or used in a hyperlink.

Related RSS tag: <description>

What it displays: The description of your blog or RSS feed "channel," found in the <channel><description> tag.

Item Tags

Use RSS item tags to customize how your individual blog posts appear, such as the titles, posts, or social share links.

Related RSS tag: <item>

What it displays: This tag doesn't display anything. It's used to open the customized formatting for individual RSS items.

Related RSS tag: </item>

What it displays: This tag doesn't display anything. It's used to close the customized formatting for individual RSS items.

Related RSS tag: <title>

What it displays: The title of the RSS item, usually a blog post.

Related RSS tag: <link>

What it displays: The text link to the RSS item online, which can be displayed as text or used in a hyperlink.

Related RSS tag: <pubDate>

What it displays: The date the RSS item was published. This tag allows you to include date formatting options, which are  available at php.net. Use *|RSSITEM:DATE:FORMAT|* to show the current date in a given format. For example, *|RSSITEM:DATE:d/m/y|* where  d is replaced by the day,  m by the month, and  y by the year. 

Related RSS tag: <dc:creator>

What it displays: The author of the RSS item.

Related RSS tag: <comments>

What it displays: The text link to the comments section of the RSS item, which can be displayed as text or used in a hyperlink

Related RSS tag: <category>

What it displays: A list of the categories that are attached to the RSS item, formatted as text

Related RSS tag: <description> nested in <item>

What it displays: A summary of the RSS item in HTML format, which includes information inside the <description> tag. If there is no <description> tag in your feed, MailChimp will display the information in the <content:encoded> tag

Related RSS tag: <content:encoded>

What it displays: The full content of the RSS item, which includes information inside the <content:encoded> tag. If there is no <content:encoded> tag in your feed, MailChimp will display the information in the <description> tag.

Related RSS tag: <content:encoded>

What it displays: A summary of the RSS item in plain text format, which includes information inside the <description> tag displayed as text. If there is no <description> tag in your feed, it will display the information in the <content:encoded> tag

Related RSS tag: <content:encoded>

What it displays: The full content of the RSS item in plain text format, which includes information inside the <content:encoded> tag displayed as text. If there is no <content:encoded> tag in your feed, it will display the information in the <description> tag

Related RSS tag: <media:content>

What it displays: In  certain feed set-ups, this tag displays the image defined in the <media:content> tag. Child elements like height, width and source URL aren't editable in MailChimp, but can be included in the RSS feed on your site.

Related RSS tag: <enclosure>

What it displays: A preformatted text link to the media file in your <enclosure> tag.

Related RSS tag: <enclosure>

What it displays: The text URL of a media file in the <enclosure> tag, which can be applied to customized content in your campaign.

Related RSS tag: <source>

What it displays: The URL of the RSS item online displayed as text (not a link).

Related RSS tag: <source>

What it displays: The title associated with the RSS item's source URL, located between the <source></source> tags.

Related RSS tag: <link>

What it displays: A block of social share icons that give subscribers a simple way to share the RSS item to their preferred social network.

Related RSS tag: <link>

What it displays: A customized block of social share icons that you can define, which give subscribers a simple way to share the RSS item to their preferred social network. This tag does not support Google+.

Related RSS tag: <link>

What it displays: A Facebook Like button that subscribers can click to "Like" a specific RSS item right in your campaign.

Related RSS tag: <link>

What it displays: A Facebook Like text link that subscribers can click to "Like" a specific RSS item right in your campaign.

Related RSS tag: <link>

What it displays: A Tweet button that subscribers can click to tweet a specific RSS item right in your campaign.

Related RSS tag: <link>

What it displays: A text link that subscribers can click to tweet a specific RSS item right in your campaign.

Related RSS tag: <link>

What it displays: A Tumblr reblog button that subscribers can click to post a specific RSS item to their Tumblr blog right in your campaign.

Related RSS tag: <link>

What it displays: A Tumblr reblog text link that subscribers can click to post a specific RSS item to their Tumblr blog right in your campaign.

Related RSS tag: <link>

What it displays: A +1 button that subscribers can click to share a specific RSS item to Google+ right in your campaign.

Related RSS tag: <link>

What it displays: A +1 text link that subscribers can click to tweet a specific RSS item to Google+ right in your campaign.

Related RSS tag: <link>

What it displays: A share to Instapaper button that subscribers can click to save a specific RSS item to their Instapaper account right in your campaign.

Related RSS tag: <link>

What it displays: A share to Instapaper text link that subscribers can click to tweet a specific RSS item to their Instapaper account right in your campaign.

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