The Unsubscribe Merge Tag

Our *|UNSUB|* merge tag automatically generates a link to your MailChimp-hosted Unsubscribe form. All campaigns sent via MailChimp are required to include an unsubscribe link so subscribers can opt out of receiving your emails if they choose. If the *|UNSUB|* merge tag is not included in your campaign, we will add a gray footer to your campaign with the required footer information. 

Below, we show you how to add our required *|UNSUB|* merge tag to any editable text area in your MailChimp campaigns.

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