Our *|UNSUB|* merge tag automatically generates a link to your MailChimp-hosted Unsubscribe form. All campaigns sent via MailChimp are required to include an unsubscribe link so subscribers can opt out of receiving your emails if they choose. If the *|UNSUB|* merge tag is not included in your campaign, we will add a gray footer to your campaign with the required footer information. 

Below, we show you how to add our required *|UNSUB|* merge tag to any editable text area in your MailChimp campaigns.

In this article:

  1. Navigate to the Design step of the Campaign Builder.
  2. Click a text content block to edit it.
    Edit pencil icon
  3. Add the text you want to link, such as Unsubscribe from this list, and highlight it.
  4. Click the link button in the toolbar.
    Unsubscribe link text
  5. Type or paste the *|UNSUB|* merge tag into the Web Address (URL) field.
    Insert link modal
  6. Click the Insert button to save the link.
  7. Click the Save & Close button in the content editor to save all changes.

If you're more comfortable working with the underlying code of a MailChimp campaign, you can add the unsubscribe link directly in the HTML for a given editable area.

  1. On the text block toolbar, click the < > button to view the source code.
    Source code button
  2. Add the following code where you want your unsubscribe link to appear:
    <a href="*|UNSUB|*">Unsubscribe from this list </a> 
  3. Click the < > button to return to the visual editor to review the design.
  4. Click Save & Close when you're done.

If you've custom-coded a template or campaign, you can also add an unsubscribe link to your own HTML. Copy and paste the following code wherever you'd like the link to appear:

When editing a plain-text campaign, type the merge tag in as regular text. We'll populate the link automatically once your campaign sends. Here's an example:


Our *|UNSUB|* merge tag will only work when the campaign is sent to a managed list. Until that point, you're in a draft or production mode and nothing has been saved to our servers just yet.

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