Our *|UNSUB|* merge tag automatically generates a link to your MailChimp-hosted Unsubscribe form. All campaigns sent via MailChimp are required to include an unsubscribe link so subscribers can opt out of receiving your emails if they choose. If the *|UNSUB|* merge tag is not included in your campaign, we will add a gray footer to your campaign with the required footer information.
Below, we show you how to add our required *|UNSUB|* merge tag to any editable text area in your MailChimp campaigns.
Our *|UNSUB|* merge tag will only work when the campaign is sent to a managed list. Until that point, you're in a draft or production mode and nothing has been saved to our servers just yet.