Troubleshooting Merge Tags

Before you send a campaign that uses merge tags, be sure to test thoroughly to make sure everything works correctly.

Below, you'll learn how to test merge tags in your campaigns and signup forms, as well as some troubleshooting steps to take if you run into any issues.

Preview Your Campaign Content

Test your merge tags before any campaign goes out with our Preview Mode. Preview Mode is available for all campaigns, and allows you to view Live Header Info for each subscriber.

Test Merge Tags on Signup Forms

To run a test of the *|MERGE|* tags in your signup forms or response emails, sign yourself or a test email address up to your list. As fill out forms and receive emails, you should see your list field merge values appear where you added merge tags in the Form Builder. If the right information appears in those places, your merge tags are working.

Troubleshoot Merge Tags

Sometimes, merge tags are tricky. Consider these possibilities if you see behavior you don't expect.

Merge Tag Format

  • Is the merge tag syntax correct?
    Make sure your merge tag name is surrounded by the asterisk and pipe characters *| and |*.
  • Merge tags are case sensitive.
    To be read and rendered correctly by the system, tags must match exactly what appears in our merge tag cheatsheets.
  • Merge tags are style sensitive.
    Check for extra bolding, italics, or other formatting around or inside your merge tags. To be safe, you may want to clear styles around every merge tag you use.

Other Issues

  • I only see << Test First Name >> << Test Last Name >> in Preview Mode.
    This is expected. View the Live Merge Info to see your tags in action.
  • I can't find the View Live Merge Info button.
    Your list may be missing important merge field data. Be sure your list and its subscribers have dynamic or default merge field values for each merge tag you use in the campaign.
  • You aren't pulling subscriber data into my campaign.
    Different lists often have different merge tags, depending on whether they were customized or left default when the list was created. Make sure your merge tags correspond to the correct fields on the correct list on the List Fields & Merge Tags page.

Run Another Test

If it still seems like merge tags aren't working, try to send a test email to yourself or a small test list. Be sure your test email accounts have default values for each merge value in your campaign, and segment your list to send to only these test addresses.

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