About Automation Reports

This is a paid feature.

Your Automation workflow report is similar to a regular campaign report, except it shows complete workflow statistics as well as individual email statistics.

Below, you'll learn where to find your Automation reports and about some of the reporting features.

View Automation Workflow Reports

  1. Navigate to the Reports page.
  2. Click the Automation tab.
  3. Click View Report to open the Automation workflow's report.

Click View Report to see Automation report

This will display overall statistics for the Automation workflow. Statistics include Subscribers who've completed, which is the number of subscribers who have been sent every email in the workflow, and Emails sent, which is the number of individual emails sent out to subscribers who are part of the workflow’s queue.
View overall statistics for the automation workflow

Additional tracking on the Overview page includes the Monthly Performance chart, which displays open rate, click rate, and emails sent for the overall Automation workflow. Because the chart is designed to show month-to-month performance, the Automation workflow needs to be active for at least a month before the chart populates with data.
View the overall performance for the automation workflow by month

View Automation Workflow Email Reports

  1. Navigate to the Reports page.
  2. Click the Automation tab.
  3. Click View Report to open the Automation workflow's report.
  4. Scroll down to the Workflow Emails section and choose View Report for the email report you want to view.

Many of the stats on an Automation email's report are the same as a regular campaign report's stats. There are a few stats that are unique to Automation email reports.
View statistics for the automation email report overview

  • Delay
    The delay time set for the email.
  • Status
    Gives the current status of the email, including how long it's been sending and if it is currently paused.
  • Queue
    Number of subscribers currently in the queue. If a subscriber has been sent all the emails in the workflow, they will not be counted as being in the queue.
  • Last Sent
    The last date and time that the email was sent to a subscriber in the queue.

View Statistics for Deleted Automation Workflow Emails

When an email in an Automation workflow is deleted, we will include its basic reporting data on the Automation report's Workflow Overview page under Deleted Workflow Emails. These stats will help you understand the aggregate stats for the overall workflow.

  1. Navigate to the Reports page.
  2. Click the Automation tab.
  3. Click View Report to open the Automation workflow's report.
  4. Scroll down to the Deleted Workflow Emails section to view the stats for any deleted email in the workflow.

View statistics for deleted workflow emails

Once an email is deleted, we no longer hold on to the full email report. Only the stats shown in the Deleted Workflow Emails section are available. This includes the day and time the email was deleted, its open and click rates, and the number of times it was sent to subscribers in the workflow's queue.

Information in the Activity Digest Email

If you chose to send the digest email on the Setup step of the Automation Builder, it will send to the selected account users on days when there is Automation workflow activity on the previous day. The digest email will include the previous day's reporting data, like the number of emails sent, open and click rates, and the amount of income generated if you connected your online store to MailChimp. It will also include statistics pulled from the total opens, clicks, and sends for the overall workflow.
Statistics in the activity digest email for automation workflows

  • Sent
    The number of emails from the workflow that were sent in the previous day.
  • Opens
    The number of times an email in the workflow was opened in the previous day.
  • Clicks
    The number of times a link in an email in the workflow was clicked in the previous day.
  • New Subscribers
    Number of subscribers added to the workflow in the previous day.
  • Completed
    Number of subscriber who completed the workflow in the previous day.
  • Bounced
    The number of emails sent in the previous day that bounced.

The percentages beneath the Sent, Opens, and Clicks stats in the gray box are based on the percent increase or decrease for the previous day against the overall average for the workflow. For example, in the image above, the number of sends for that day is 46% higher than the number of average daily sends for that workflow since it was started.

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