Enable and View Click Tracking

Click tracking allows you to see if subscribers have clicked links in your campaign. Your campaign report will show which subscribers clicked your links, and how many times each link was clicked. Like open tracking, it can help measure subscriber engagement.

In this article, you will learn how to enable, review, and interpret click tracking.

Before You Start

  • To use click tracking, you need to turn it on in the Setup step of the Campaign Builder before you send your campaign.

  • Click tracking is enabled in all MailChimp campaigns by default, and is required in all free accounts and new paid accounts.

  • Improper link formatting and other issues can cause problems with click tracking. Learn about  Troubleshooting Click Tracking.

Definitions

  • Click rate
    Percentage of total recipients who clicked any tracked link in the campaign.

  • Clicked
    Number of recipients who clicked any tracked link. You can click this number in your report to open a list of subscribers who clicked.

  • Clicks per unique opens
    Percentage of recipients who opened your campaign and then clicked a link.

  • Total clicks
    Total number of times any tracked link was clicked. This count includes multiple clicks from individual recipients.

  • Last clicked
    The most recent date and time someone clicked a tracked link in your campaign.

  • Top links clicked
    The URLs that were clicked the most in your campaign.

How Click Tracking Works

When you enable click tracking in a campaign, MailChimp adds tracking information to each click-through URL. Each time a subscriber clicks a link in the campaign, the tracking information redirects the subscriber through MailChimp's servers and sends them to the intended web address. That redirect through our server is logged in your campaign report as a click.

Turn Click Tracking On or Off

For compliance reasons, click tracking is required in all free accounts and new paid accounts. You can turn click tracking on and off in paid accounts after you've sent a few campaigns without generating any compliance issues.

To turn click tracking on or off, follow these steps.

  1. Navigate to the Setup step of the Campaign Builder.

  2. Scroll to the Tracking section.

  3. Check or uncheck the Track clicks box to activate or deactivate click tracking. To manage click tracking in the plain-text version of your campaign, check or uncheck Track plain-text clicks.  

View Click Tracking Reports

Click tracking tells you how your subscribers interact with your content and whether they want to visit the destination URLs in your campaign. MailChimp reports provide a few different metrics for measuring click activity on a campaign report.


You can access detailed campaign click stats from the report Overview, the Click Performance, and the Clicked pages in the campaign report.

View Click Results in Report Overview

The report Overview gives you a broad summary of how well a campaign performed. To view the report Overview for a campaign, follow these steps.

  1. Navigate to the Reports page.

  2. Click the name of the report you want to work with.

 

View Click Results on the Links Page

The Links page tells you how each URL performed in the campaign. To view individual link results, follow these steps.

  1. Navigate to the Reports page.

  2. Click the name of the report you want to work with.

  3. Click Links.

The Click Performance tab displays your tracked URLs and the number of total and unique clicks for each. Click the numbers next to each URL to view the subscribers who clicked that link in your campaign. From there, you can click Export as CSV to download a list of subscribers for each link result.

In the Click Map tab, you’ll find a visual representation of how each link performed in your campaign.

View Click Results on the Clicked Page

To view a list of all recipients that clicked any tracked link in the campaign, follow these steps.

select clicked

  1. Navigate to the Reports page.

  2. Click the name of the report you want to work with.

  3. Click Activity in the Reports navigation bar and choose Clicked.

  4. Click Download to export and save this list of subscribers, or click each subscriber to view their subscriber activity for this campaign.

You can also get a general overview of both open and click statistics from the Campaigns, Reports, and Automation pages in your account. Hover over the open or click percentage for any  sent campaign or Automation workflow to see the number of clicks and opens for that campaign.

How Click Tracking Looks in Plain-Text Campaigns

To track a click, the original URL has to be replaced with one that points to our servers and redirects to the destination URL. Because Plain-Text Campaigns don't use hyperlinks to hide MailChimp's tracking information, subscribers who view your plain-text campaigns will see the full tracking URLs.

In the Campaign Builder, links in the plain-text version of your campaign will look something like this example before it's sent.

When your campaign arrives in recipients’ inboxes, the plain-text click tracking will look something like this example.

 

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