Add Groups to a List
This feature requires Manager user level or higher.
Groups are a powerful tool that targets subscribers by their interests or preferences within a single list, so you don't have to manage multiple lists with overlapping subscribers. Groups can be used for any data, like a favorite food, a preferred store location, or anything you want to use to filter your list.
In this article, you'll learn two ways to add groups to your lists.
Before You Start
Here are some things to know before you begin this process.
- Group fields can be required on pop-up signup forms, but not on hosted or embedded signup forms. Advanced, paid users can use the Advanced Forms option to custom-code a required group field.
- Group fields appear at the bottom of your list's signup form, because they work different than regular list fields.
- Each list can have up to 60 group names. Group titles don't count toward the 60-group limit.
- You can also use group data to target subscribers who are in a specific group or who are not currently in any group.
Add Groups on Lists Page
- Navigate to the Lists page.
- Click the drop-down menu next to the list you want to work with, and choose
Manage subscribers.

- Click Groups.
- Click Create Groups to expand the group options.
- Choose an option for how the groups will appear on your signup form.

- Type in a Group title and at least one Group name. The Group title is the overall category for your groups, and is visible to subscribers. Create something descriptive, like, "What's your favorite food?" and use the Group names to display different options.
- To add more Group names, click Add Group.
- Click Save.
A success message will display with the option to
Import To These Groups, or click
Done For Now.

Add Groups on Signup Form
- Navigate to the Lists page.
- Click the drop-down menu next to the list you want to work with, and select
Signup forms.

- Select
General forms.

- Confirm you're on the
Build it tab.

- Select the type of group you want—
Radio Buttons,
Check Boxes, or
Drop Down—from the
field types on the
Add a field menu.

- Click
Field settings to set your preferences. Click
Add An Option to add as many options as you need.

- Click Save Field.
When you add a
Radio Buttons or
Drop Down field to a form, it's a regular field by default. To convert the field to a group, click
Convert to Groups on the
Field settings tab.
