All the Segmenting Options

Subscriber Profile Data

For each segmentation condition we show here, you'll find a short description of what it controls, and a table that displays all of the options in the drop-down menus. In most cases, there are only three choices to make, but for some condition types, a fourth drop-down menu will appear. 

In almost all cases, you won't see all of the options that appear on this page in the drop-down menu in your account. The drop-down menus that appear in your account are limited to what data is available in the list you're working with. 

Automation Activity

Automation report data is available in segmenting options, so you can pull segments of subscribers based on whether they've started or completed a certain Automation workflow.

Campaign Activity

Create segments based on how subscribers have interacted with your campaigns and Automation workflow emails. For example, use a combination of segmenting criteria to target subscribers who were sent recent campaigns, but did not open campaigns. 

Sent campaigns and draft campaigns are available. All Recent Campaigns pulls data from the 500 most recent campaigns sent to your list. Any/All of the Last 5 Campaigns and Any/All Recent Campaigns won't pull in Automation workflow emails.

Conversations Activity

MailChimp's Conversations feature tracks email replies from your subscribers. Use this condition to segment for subscribers who have responded to campaigns via email. Sent campaigns and draft campaigns are available. All Recent Campaigns pulls data from the 500 most recent campaigns sent to your list.

Date Added

Use the Date Added condition to create a segment based on the date a subscriber signs up or is imported to your list.

Email Client

If you have different campaign designs for people who use different mailbox applications, you can segment based on Email Client. Only one client can be selected per condition, but up to five conditions can be selected for any segment. 

Info Changed

Each time a subscriber updates his or her profile with MailChimp, we'll make a note. Use the Info Changed condition to create a segment based on when your subscriber's profile was last updated.

Language

MailChimp tries to detect your subscriber's language when they sign up or click links in your campaign. 

Location

You can use three types of subscriber location data to create segments: geolocation data, address field data from your list, or ZIP code field data from your list. 

Geolocation Data

Location segments use geolocation data, which we automatically detect from subscribers who sign up with a MailChimp form or engage with your campaigns. Location segments don't include data from list fields like Address or ZIP code.

Member Rating

Use the Member Rating condition to create a segment of your most or least engaged subscribers.

Poll/Survey Activity

Use the Poll/Survey Activity condition if you have campaigns that use our poll or survey merge tags. You can segment by which subscribers did or did not respond. Surveys allow you to segment on votes for specific responses.

Signup Source

Choose Signup Source to segment your subscribers by how they were added to your list. You'll only see the sources you used to create your list, so if you've never imported a list or you haven't used an integration, you won't see those options.

List Fields

If your imported list contains extra information about each subscriber, you can use it to target your campaigns. On the drop-down menu for Column name, you'll see the column labels you imported with your list.

These fields are based on the column labels in your list and vary for each user and list. Below, you'll see some common examples.

Text Fields

Date Fields

Address Fields

Address segments use address field data that was added or imported to your list. Address segments do not include data from ZIP code list fields, or geolocation data.

ZIP Fields

ZIP code segments use ZIP code field data that was added or imported to your list. This segment type only works with five-digit United States ZIP codes. ZIP code segments do not include data from Address list fields, or geolocation data.

Groups

E-Commerce

When you integrate your e-commerce platform with MailChimp, we’ll track your subscribers’ purchase activity so you can target campaigns to specific buyers. You can segment based on specific items, categories, amount spent, and more. Check out all our e-commerce options.

Integrations

Available options will vary by what integrations are connected in your MailChimp account.

VIPs

If you've marked a subscriber as a VIP in MailChimp, you can segment for those subscribers under the Integrations section.

Mandrill Activity

Mandrill users can pass back Mandrill data to segment their lists in MailChimp based on sends, opens, and clicks for emails marked with specific tags.

Goal Activity

After setting up the Goal integration, you can send targeted campaigns to subscribers based on their Goal activity. Type in the URL, domain, or other URL-string into the Goal Activity field provided.

To use this segmentation condition, you need to have embedded the Goal tracking code in your webpages. 

Goal Last Visited

The Goal Last Visited option lets you use Goal activity to target subscribers based on when they last visited a webpage with the Goal tracking script installed.

SurveyMonkey Activity

After you create a campaign using our SurveyMonkey integration, you can build segments based on whether your recipients have interacted with your survey.

Social

If you've activated Social Profiles for your list, you can create segments based on your subscribers' social data: Age, Following/Fan, Gender, Influence Rating, and Social Network.

You can combine up to five Social Profiles conditions to build a segment. If you’re looking over your Social Profiles stats in the Lists section of MailChimp, you can click the Send to Segment button next to any statistic to open the Campaign Builder and create a campaign to send to that segment.

Operator Glossary

When you create a segment, you choose an "operator," which is usually the second choice and something like "is" or "is not." Different conditions display different operators. Here's a list of the ones you might see.