Segment a List by Purchase Activity

This feature requires Manager user level or higher.

Sometimes you may want to send to a segment of your list based on e-commerce purchase activity. You can do this in three ways: e-commerce plugins and API integration, and eCommerce360 tracking.

E-commerce plugin and API users will find order details attached to subscribers' profiles for segmenting purposes. Users of the  eCommerce360 plugin or  eCommerce360 tracking will also see purchase activity in MailChimp campaign reports and the Top Fives chart on your Dashboard.

In this article, you'll learn about the e-commerce segmentation options available in MailChimp. 

Segmenting Options

Category Purchased

Use these criteria to send a campaign to a segment of people who have purchased a product from a specific category in your store.
Segment by category purchased

Total Number of Orders

Use these criteria to send a campaign to a segment of people who have made a certain number orders.
Segment by total number of orders

Average Number of Products per Order

Use these criteria to send a campaign to a segment of people who purchase a certain number of products per order, on average.
Segment by average number of products per order

Total Number of Products Ordered

Use these criteria to send a campaign to a segment of people who have made a certain of number orders.
Segment by total number of poducts ordered

Past Purchases

Use these criteria to send a campaign to a segment of people who have purchased a particular product, or products, from your store.
Segment by past purchases

Any Product Purchase

This option targets subscribers who have purchased or not purchased anything from your store.
Segment by purchase activity

Purchase Date

Use these criteria to send to a segment of subscribers who purchased on, before, or after a specific date.
Segment by purchase date

Average Amount Spent per Order

Use the purchase history to target a segment of subscribers based on the average amount spent per order.
Segment by average amount spent

Amount Spent on a Single Order

Use the purchase history to target a segment of subscribers who purchased a specific amount in a single order.
Segment by amount spent on single order

Total Amount Spent

The purchase history can also be used to send to a segment of subscribers who purchased a specific total amount in your store.
Segment based on total amount spent

Store Ordered From

Use these criteria to send to a segment of your subscribers based on which of your stores they've purchased from.
Segment on store ordered from

Combine Segmentation Criteria

The purchase activity can be used in conjunction with other segmenting criteria in your account to target specific groups of subscribers. You could combine purchase history with member ratings and send to your most loyal customers who recently spent a large amount of money.

Create combined segments based on purchase data

If you collect address information, you can even add ZIP code proximity to your segmentation criteria.

Create combined segments based on zipcode

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