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Articles Tagged "compliance"
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What’s the best way to get started with MailChimp?
MailChimp Getting Started Guide Welcome to MailChimp! Here's a short list of links we put together to help you get your account up and running quickly. This is just a short checklist of our major features, and some of our most used features, to get you started using our system.…
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Can I use my list in MailChimp?
Here are some quick examples of lists that are okay, and lists that are not okay to use in MailChimp. This is just a guideline that we compiled from the most common lists we see and the most common questions we get. Your situation may be different, so always refer…
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What is required on my campaign to meet your Terms of Use and follow anti-spam laws?
Anti-Spam Compliance and Requirements As an ESP, we are required to enforce spam laws, not just because it's a legal obligation, and not just because it's the right thing to do. Spam negatively impacts deliverability rates, and we want to make sure your emails reach their recipients. We have some…
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Why is my account under review?
Get Reviewed Fast Here are the things you can do to speed up the review process and get a movin' in your account. Make sure your account is compliant with our Terms of Use . You agreed to it when you signed up, so it’s a good idea to read…
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What is a Permission Reminder?
A Permission Reminder is a blurb in your campaign that reminds your recipients how they signed up for your list. This could be something like "You're receiving this campaign because you signed up at www.mailchimp.com" or "You're receiving this campaign because you signed up at my recent art show at…
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General Compliance Tips
The following items are associated with High Abuse Complaints: Permission Stale Lists Improperly Collected Lists Offline Lists Purchased Lists Content is not relevant Third-Party Marketing No Unsubscribe Link Outside Unsubscribe Process The following items are associated with High Unsubscribe Rates: Permission Stale Lists Improperly Collected Lists Offline Lists Purchased Lists…
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How did I get an Abuse Complaint?
Registered Complaints Your recipients can report emails as spam in their email program. You've probably seen this option in your Gmail or Yahoo accounts. If an ISP has what is called a Feedback Loop (most of them do), a recipient who marks one of your emails as spam gets registered…
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Ask Before You “Blast” - The Importance of Permission
The Importance of Permission Be honest. Whenever you get email marketing that you weren't expecting, or that you never even requested, what do you do (after cursing the name of the person who sent it)? You click that "this is spam" button in your email program. Heck, according to some…
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Can I use a 3rd party list, purchased list, or rented list?
MailChimp is only for sending newsletters, sales notices, and communicating to your own permission-based lists. It's not built for sending unsolicited email to people you don't know yet. It is against our terms of use to import any 3rd party lists into MailChimp. No purchased lists, including AdBase. No "rented"…
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Why was my unsubscribe rate so high?
Sometimes people want to leave a list. And that's ok. But if you're seeing a spike in your unsubscribe rate you might want to consider the following questions. Is the content I'm sending relevant to my list or what my subscribers are expecting? There's a whole blog about being relevant…