Types of Templates

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When you create a campaign in MailChimp, you can choose different template options to create your email campaign on the Template step of the Campaign Builder.

In this article, you’ll learn about the different templates types, so you can decide which one is best suited for your needs.

MailChimp Templates


Basic templates provide you with blank layouts where you can add your own content to create a customized, mobile-friendly email Our Basic templates make full use of the Campaign Builder's Drag and Drop Editor, allowing you to fully customize the look and layout of your campaign.

Two template styles are available in the Basic tab: regular and full width. Regular templates default to a single color background with a border. Full width templates include Boxed Text blocks that offer background color options. No matter what template you choose, you can add a Boxed Text block in the Drag and Drop Editor.

To view Basic templates, navigate to the Template step of the Campaign Builder, and click Basic.  

Navigation button for Basic templates


We teamed up with some of the most talented designers on the web to bring you beautiful templates that are simple to use. You don't have to know anything about design or programming to get started. Just pick one of our predesigned themes, plug in your content, and you've got a beautiful campaign. The predesigned Themes offer a number of categories to choose from like Newsletters, E-commerce, Holiday, Sports, and Events.

Themes templates use a Drag and Drop layout similar to our basic templates, but were created by designers with specific elements in mind, so some editing options may not be available.

To view Themes templates, navigate to the Template step of the Campaign Builder, and click Themes.  

Navigation button for Themes templates


Located in the Themes section, Integrations templates allow you to populate campaigns with data pulled in from our built- in SurveyMonkey and Eventbrite integrations.

To view Integrations templates, navigate to the Template step of the Campaign Builder, and click Themes. Next, click the drop down menu and choose Integrations.

Navigation drop-down menu for Templates


Code Your Own

If you want more control over your email design than our templates offer, you'll want to look at creating your own custom template. Designers have the ability to import HTML that includes MailChimp's template language to create an editable template inside our app. This is a great feature for web designers who want to upload a template for a client, and create editable, repeatable, and hideable sections within the content area.

To view or add a Code Your Own template, navigate to the Template step of the Campaign Builder, and click Code Your Own.

Navigation button for Code Your Own templates

Which Templates to Use

If you don't see a template that's specific to your needs or to your industry, this list will help you decide which template to use.

Request Template Options
I want to use my brand on my template. Basic
I want a basic layout with a lot of control.
  • Basic
  • Themes > Newsletters
I want a well-designed newsletter, but I don't know HTML. Themes
I want repeatable sections, with multiple columns. Basic
I'm promoting an event. Themes > Integrations> EventBrite
I need to include a map. Themes > Integrations > EventBrite
I have a date-specific campaign that isn't an event. Themes > Holiday
I have products to sell. Themes > E-Commerce
I run a local business. Themes > E-Commerce
I want to send a flyer. Themes > Notifications
I want to send a holiday campaign. Themes > Holiday
I want a simple text campaign with links and a logo or header image. Themes > Stationery
I have a coupon.
  • Themes > E-Commerce
  • Automation (campaign type, not a template)

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